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Clay Raises $3B Valuation with Series C Led by Capital G

Clay, the New York-based sales automation startup, has closed a Series C round led by Capital G at a $3 billion valuation. This follows a Sequoia-led $1.5 billion tender offer giving employees early liquidity. Since pivoting to AI-driven prospecting and outreach, Clay powers thousands of customers from OpenAI to boutique agencies.

Published June 13, 2025 at 06:08 PM EDT in Artificial Intelligence (AI)

Clay Hits $3B Valuation with Series C

Clay, the New York-based sales automation startup, has secured a Series C round at an approximate $3 billion valuation. The funding was led by Capital G, underscoring strong investor confidence in its AI-driven approach.

This raise follows a Sequoia-led tender offer last month, which valued employee shares at $1.5 billion. Up to $20 million in stock was purchased, giving team members early liquidity and a hint at future share sales.

Annual Tender Offers Keep Employees Engaged

CEO Kareem Amin plans to repeat tender offers yearly, ensuring employees can benefit from equity gains as the company scales. This strategy strikes a balance between startup growth and team retention.

Pivot to AI-Driven Sales Intelligence

Founded in 2017, Clay found traction when it refocused on AI tools for sales and marketing teams. It helps users discover key customer data and automate outreach, streamlining go-to-market efforts.

With Clay, teams can automatically compile and update prospect lists and generate personalized emails, reducing manual work and boosting response rates.

Powering Thousands of Customers

Clay’s platform serves a wide range of organizations, from industry leaders to boutique consultancies.

  • OpenAI
  • HubSpot
  • Canva
  • 100+ small consulting agencies

Facing a Competitive Landscape

  • ZoomInfo
  • Lusha
  • Apollo.io
  • Unify
  • Common Room

Existing investors include Sequoia, Meritech Capital, Boldstart Ventures, Maple VC, First Round Capital, and Box Group, reflecting a broad support base.

As sales teams increasingly embrace AI, Clay’s growth trajectory signals a shift toward smarter, automated go-to-market strategies across industries.

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