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Apple Open to AI Acquisitions to Accelerate Innovation

Apple CEO Tim Cook told investors during the Q3 earnings call that Apple is open to AI mergers and acquisitions as it redirects staff to expand AI efforts. With $94B revenue growth, Apple aims to catch up with peers by exploring partnerships with OpenAI, Anthropic and the Perplexity startup. The move underscores a shift toward external collaborations to power next-gen Siri updates.

Published July 31, 2025 at 06:12 PM EDT in Artificial Intelligence (AI)

Apple Accelerates AI Ambitions with Open M&A Stance

During its Q3 earnings call, Apple CEO Tim Cook announced the company is “open” to mergers and acquisitions as it ramps up AI investments. Despite a 10% revenue boost to $94 billion, Apple is seen trailing peers in the AI race. To catch up, the iPhone maker is reallocating team members and exploring external AI partnerships.

Cook Signals Strategic Shift in AI

Cook confirmed Apple is embedding AI across devices, platforms, and teams. The company has shifted personnel to focus on AI-driven features and is delaying major updates to Siri until reliability improves. Craig Federighi cited quality concerns as the reason for postponing the personalized Siri revamp.

Exploring Partnerships and Acquisitions

  • Engaging with AI leaders OpenAI and Anthropic for large language model integration
  • Discussing acquisition of AI search startup Perplexity to enhance Siri’s capabilities
  • Evaluating niche AI startups for specialized voice assistant technologies

Challenges and Timelines

Apple’s vision for an AI-enhanced Siri still lacks a firm release date. Reliability issues and talent poaching by competitors have slowed progress. Meanwhile, geopolitical tensions and potential tariffs add cost pressures, pushing Apple to rethink its supply chain and AI deployment strategies.

Broader Industry Impact

Apple’s openness to AI M&A signals a maturing market where tech giants seek external innovation. This trend could intensify competition for top startups and reshape valuation dynamics. Organizations must monitor these shifts to stay ahead in the rapidly evolving AI landscape.

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