Playhouse MD Transforms Pediatric Care with Playful Medical Devices

When children fall ill, the challenges extend beyond symptoms to the emotional and practical hurdles faced by both kids and caregivers. Recognizing this, sisters Sydney Wiseman, an award-winning toy creator, and Kaitlin Wiseman, a family physician, launched Playhouse MD to transform pediatric healthcare through the power of play.

Playhouse MD combines medical expertise with imaginative design, creating doctor-designed devices featuring kid-friendly characters like narwhals, elephants, and butterflies. These devices come with playful prompts that turn stressful healthcare moments into cooperative, engaging experiences, easing fear and building trust between children and their parents.

The brand’s debut collection includes:

• Booger Buddy: Nasal aspirators and bulbs with friendly characters and optional soft lighting for gentle congestion relief in babies and children.
• Medicine Buddy: Medicine dispensers with removable pacifier attachments designed to deliver precise doses while minimizing fuss and spit-ups.

This innovative approach has attracted support from industry leaders like Alan Hassenfeld, former Hasbro CEO, who emphasizes play as essential to children's growth and well-being. By integrating play into healthcare, Playhouse MD is not only easing fear but also fostering lasting emotional well-being and confidence in young patients.

Playhouse MD’s products are now available on their website and will soon be offered through major retailers like Amazon, Babylist, and Target, making it easier for families to access these playful healthcare essentials.

By reimagining pediatric care through playful storytelling and thoughtful design, Playhouse MD is turning chaotic, stressful moments into calm, cooperative experiences. Their mission underscores a simple truth: a dose of play can go a long way in making healthcare less intimidating and more engaging for children and their families.