Hasbro Unveils Marvel Snap Savage Land 3-Pack at SDCC

At San Diego Comic-Con 2025, Hasbro unveiled an unexpected exclusive set within its Marvel Legends Series: the Gamerverse Marvel Snap Savage Land 3-Pack. This collection features three characters—Rogue, Sauron, and Shanna the She-Devil—each designed based on their appearances in the digital card game Marvel Snap's Savage Land season.

While Rogue is a well-known X-Men character famous for her power-absorbing abilities and extensive presence across comics, movies, and animation, the other two are more niche. Sauron, not to be confused with the Lord of the Rings villain, is a flying Pterodactylus villain introduced in the late 1960s X-Men comics, also capable of absorbing powers. Shanna the She-Devil, introduced in the 1970s, is a super-athletic veterinarian deeply tied to Savage Land storylines within X-Men lore.

These figures highlight how Marvel Snap, a digital card collecting and competition game, is influencing character popularity and merchandise design. Although the designs are branded as 'Gamerverse Marvel Snap,' they draw heavily from decades of comic book artistry and storytelling, illustrating the synergy between traditional comics and modern gaming culture.

The set will be initially available exclusively at Hasbro's booth (#3213) during San Diego Comic-Con 2025, typically requiring tickets or a lottery for purchase. Following the convention, limited quantities will be sold on HasbroPulse.com for $90. This release underscores the growing trend of blending digital gaming IPs with physical collectibles, catering to both gamers and traditional collectors.

Why This Matters for the Gaming and Collectibles Industry

Hasbro's move to create exclusive figures based on a digital card game like Marvel Snap reflects a broader industry shift. Gaming franchises are no longer confined to screens; they are expanding into physical merchandise that drives fan engagement and new revenue streams. This approach also revitalizes interest in lesser-known characters, enriching the Marvel universe's diversity and appeal.

For developers and marketers, this highlights the importance of cross-platform storytelling and the potential of digital games to influence traditional collectibles markets. It also demonstrates how integrating game-inspired designs can create fresh product lines that resonate with both gamers and collectors alike.

Looking Ahead: The Fusion of Gaming and Collectibles

As digital games like Marvel Snap continue to grow in popularity, expect more collaborations between game developers and toy manufacturers. These partnerships not only expand brand reach but also create immersive fan experiences that blend digital and physical worlds.

For fans and collectors, this means access to unique, limited-edition items that celebrate their favorite characters in new ways. For the industry, it signals a lucrative path forward where gaming IPs fuel innovative merchandise strategies.