Paddle and RevenueCat Simplify Cross Platform Subscription Management

The recent collaboration between Paddle and RevenueCat marks a significant shift for app developers seeking alternatives to Apple’s App Store billing system. This integration enables developers to manage subscriptions seamlessly across multiple platforms—iOS, Android, and web—without building complex custom solutions from scratch.

This partnership comes on the heels of the Epic v. Apple ruling, which restricts Apple from collecting fees on purchases made outside its App Store and limits in-app links to external payment options in the US. While this ruling opens new revenue opportunities for developers, it also introduces challenges such as managing taxes, compliance, and subscription synchronization across platforms.

Paddle addresses payment processing, tax handling, and regulatory compliance on the web, while RevenueCat provides a robust subscription platform with analytics dashboards to track performance. Together, they offer a unified solution where consumers can subscribe on one platform and gain access across others automatically.

Jimmy Fitzgerald, CEO of Paddle, highlights the opportunity for subscription apps to grow revenue by expanding to the web, while acknowledging the technical and operational hurdles developers face. The integration with RevenueCat simplifies these complexities, giving developers greater control over monetization strategies and subscription management.

For developers, this means less time spent on building and maintaining payment infrastructure and more focus on delivering value to users. The integration supports cross-platform subscription syncing, which enhances user experience by providing seamless access regardless of device or platform.

In a landscape where app monetization is evolving rapidly due to regulatory changes and platform restrictions, the Paddle and RevenueCat partnership offers a practical, scalable solution. It empowers developers to navigate the complexities of cross-platform subscriptions while maximizing revenue potential.