Kick Expands Presence at DreamHack Dallas 2025 with Creator Events and Panels

Kick, a rising livestreaming platform, has announced its expanded role as a headlining partner at DreamHack Dallas 2025, scheduled from May 23 to 25. Building on its previous involvement, Kick is enhancing the event experience by bringing a diverse group of creators to perform and engage with attendees on a larger stage setup.

The expanded stage will feature an IRL area and two dedicated streaming stations, allowing for dynamic live content creation and interaction. Participating creators include notable names such as BBJess, RazorRedd, ThonggDelonge, Wittlebears, StrangelyLex, ErectDictactor, and ShortyPie, who will contribute to a vibrant lineup of panels, performances, and meet & greets.

Key activities include a lip sync competition, trivia games, concerts, and the announcement of the Kick Road challenge winners. Additionally, Kick is hosting educational panels on livestreaming topics such as multi-streaming techniques and an Ask Me Anything session featuring Andrew Santamaria, Kick’s business development manager, providing valuable insights for creators and attendees.

Ryan Webb, Kick’s head of operations, emphasized the company’s commitment to growing its presence and impact at DreamHack, highlighting the global participation including staff from Australia and creators from across the U.S. Webb noted that DreamHack has been a longstanding leader in gaming and a strong supporter of Kick since its inception, making this partnership a natural fit to blend streaming, gaming, and culture.

Larry Settembrini, VP of global brand partnerships at ESL Faceit Group, praised Kick for its energy, innovation, and dedication to empowering creators and enhancing the DreamHack attendee experience. He expressed enthusiasm for continuing the partnership in 2025 to create even more memorable live event experiences that resonate with both creators and fans.

The Broader Significance for Livestreaming and Gaming Communities

Kick’s expanded presence at DreamHack Dallas 2025 exemplifies the growing importance of integrating livestreaming platforms with live gaming events. By creating interactive, creator-driven experiences, Kick is fostering stronger community engagement and providing new opportunities for content monetization and brand building. This approach reflects a broader industry trend where streaming and live events converge to create immersive, culturally rich experiences.

For developers and businesses in the streaming and gaming sectors, Kick’s model highlights the value of multi-faceted event activations that combine entertainment, education, and community interaction. Leveraging such strategies can drive user engagement, attract diverse audiences, and strengthen platform loyalty in an increasingly competitive market.