iPhone 16 Tops Global Smartphone Sales in Early 2025

Apple's iPhone 16 has officially become the bestselling smartphone globally for the first quarter of 2025, according to Counterpoint Research's Global Handset Model Sales Tracker. This marks a significant achievement, as the base model iPhone 16 topped the charts from January through March, reclaiming the top spot from the previously dominant Pro Max variants.

Apple's dominance is further underscored by the presence of multiple models in the top 10 list. The iPhone 16 Pro Max, iPhone 16 Pro, and the previous-generation iPhone 15 base model secured the second, third, and fourth positions respectively, while the iPhone 16 Plus rounded out the list at tenth place.

This shift back to the base model leading sales contrasts with recent years, where the high-end Pro Max variant was the bestseller. Counterpoint Research attributes this change partly to market dynamics in China, where government subsidies favor cheaper models and Huawei's premium phones present strong competition.

Samsung remains a close competitor, with several Galaxy models—such as the Galaxy A16 5G, Galaxy A06, Galaxy A25 Ultra, and Galaxy A55 5G—occupying multiple spots in the top 10. Xiaomi also made the list with its budget-friendly Redmi 14C 4G, available in the US for under $150.

This data highlights the evolving smartphone market landscape where premium and budget segments coexist strongly. The iPhone 16's success at $799 positions it as the best phone for most consumers, balancing price and performance effectively.

What This Means for Developers and Businesses

For app developers and businesses, the iPhone 16’s market dominance signals where to focus optimization efforts. Prioritizing compatibility and performance on this device can maximize user engagement and revenue. Meanwhile, Samsung’s strong presence in mid-range devices suggests a sizable audience for Android-focused strategies.

Understanding these market trends helps tech leaders allocate resources effectively, tailor marketing campaigns, and anticipate consumer preferences. It’s a reminder that even in a competitive landscape, a well-priced flagship like the iPhone 16 can capture broad appeal across global markets.