How AppHarbr Boosted FunCorp's App Retention and Cut QA Workload

FunCorp, a mobile entertainment powerhouse behind viral apps such as iFunny, was grappling with a serious ad quality issue. Their users were frequently interrupted by long, unskippable interstitial ads that not only degraded user experience but also impacted revenue and increased operational burdens. The challenge was clear: how to balance monetization with a seamless user experience?

Enter AppHarbr, a Tel Aviv-based, mobile-first ad quality solution designed to stop malicious and disruptive in-app ads in real time. Founded in 2021 and built on a decade of GeoEdge’s ad security expertise, AppHarbr offers proactive ad blocking by duration, brand, behavior, and interactivity. This technology auto-detects deceptive ads, enabling developers like FunCorp to regain control over the ad experience.

The results for FunCorp were impressive: a 30% reduction in manual Quality Assurance workload, a 6% increase in app retention directly linked to removing long interstitial ads, and a 25% drop in support tickets related to poor ad experiences. These improvements highlight how critical ad quality management is for app developers aiming to enhance user engagement while maintaining monetization.

Unlike mediation tools where ad quality is just one feature, AppHarbr’s singular focus on ad quality makes it uniquely robust. It offers behavioral controls that eliminate the most frustrating pain points for users, such as unskippable ads and autoplay sound without consent. Fully platform-agnostic and conflict-free, it continuously monitors ads at the pre-impression level to prevent malvertising, phishing, and other malicious activities.

AppHarbr’s technology safeguards various ad formats including banners, interstitials, native ads, and rewarded videos, ensuring a clean, safe, and engaging ad environment. This proactive approach not only protects users but also improves app and game ROI by minimizing disruptions and operational overhead.

For FunCorp, which boasts over 50 million installs and an average session time of 18 to 22 minutes, these improvements translate into significant business value. By reducing the time spent on Quality Assurance and support tickets, the company can focus more resources on innovation and growth.

AppHarbr’s client roster includes prominent names like Voodoo, Hypercell, Sunday, Appodeal, and Softowel Games, underscoring its growing influence in the mobile app and gaming ecosystem. As CEO Amnon Siev notes, balancing monetization with user experience is a universal challenge, and tools like AppHarbr are essential to meeting it effectively.

In a landscape where user attention is fleeting and competition fierce, ensuring high ad quality is not just a technical necessity but a strategic advantage. AppHarbr’s real-time, mobile-first solution exemplifies how technology can empower developers to protect their users, optimize revenue, and streamline operations—all at once.