Disney Plus Launches Always On Perks and Web3 Collectibles

Disney+ has launched its always-on Perks program, designed to reward subscribers with exclusive offers, special discounts, and unique fan experiences. This program expands Disney+’s existing perks into a continuous engagement model, initially rolling out in the U.S. with plans for international expansion later in the year.

Subscribers can access a variety of rewards such as chances to win tickets to exclusive premieres like the Freakier Friday World Premiere, a four-night Disney Cruise, and special discounts on brands like adidas, Funko, and Loungefly. Additional perks include free trials for services like DoorDash DashPass, CLEAR+ for travelers, and Super Duolingo, plus in-game bonuses for Disney Emoji Blitz players.

A standout feature is the launch of Disney Pinnacle by Dapper Labs, marking Disney’s entry into Web3 collectibles. This platform offers a digital pin collecting experience featuring characters from Disney’s century-long history, Pixar, and Star Wars, styled as collectible and tradable digital pins.

Disney Pinnacle is currently in closed early access, allowing select collectors to purchase digital pins through a revolving storefront, Mystery Capsules, and bundles. The platform promises regular releases of open and limited edition pins and will soon introduce a marketplace for trading pins among collectors.

Collectors can showcase their digital pin collections via customizable Pinbooks within the Disney Pinnacle app, available on Android and iOS. While purchases currently rely on in-app transactions, future payment methods including Dapper Balance are anticipated.

The Disney+ Perks program also extends to Hulu subscribers, who will soon enjoy their own suite of perks including chances to attend events like Comic-Con. This dual-platform approach reflects Disney’s commitment to enhancing subscriber value and engagement through ongoing, exclusive benefits.

By integrating traditional perks with cutting-edge Web3 collectibles, Disney is pioneering a new standard in streaming subscriber rewards. This strategy not only deepens fan loyalty but also opens fresh avenues for digital interaction and community building.