Google Unveils Premium AI Ultra Plan with Advanced Features and Storage

Google’s annual I/O conference revealed a bold new AI subscription tier: Google AI Ultra. Priced at $250 per month, this plan offers the most advanced capabilities of Google’s Gemini AI platform, alongside early access to cutting-edge video generation tools and a massive 30 terabytes of cloud storage. It’s designed for power users who demand the highest usage limits and the latest AI innovations.

The centerpiece of AI Ultra is the maxed-out Gemini app, featuring Deep Research, the Veo 2 and early Veo 3 video generation models, and the advanced Deep Think reasoning model in Gemini 2.5 pro. Subscribers also gain early access to Gemini integrated within Chrome, enabling AI-assisted context understanding of web pages.

AI Ultra includes Flow, Google’s new AI filmmaking tool that creates clips and movies from text and image prompts, with the highest generation limits. The plan also offers Whisk, an AI image generator capable of creating mashups and vivid short videos. Beyond AI, subscribers receive YouTube Premium with ad-free music and video, plus 30TB of cloud storage—features currently exclusive to the US market.

For those hesitant about the $250 monthly fee, Google offers AI Pro, a rebranded version of its existing AI Premium plan at $20 per month. AI Pro includes Flow filmmaking capabilities and early Gemini in Chrome access but with lower usage limits. It’s ideal for casual users or those exploring AI without heavy content generation needs.

Who should consider AI Ultra? It’s tailored for filmmakers, developers, and creatives who require extensive AI-driven content creation, especially video. The high usage limits and vast storage accommodate large projects and frequent AI interactions. Additionally, early adopters eager to access Google’s newest AI tools like Project Mariner and Deep Think will find AI Ultra indispensable.

Comparatively, AI Ultra’s price aligns with other premium AI subscriptions such as OpenAI’s $200/month Pro plan and Anthropic’s $100/month Max plan. However, the inclusion of 30TB storage and YouTube Premium adds unique value, though these extras alone may not justify the cost for all users. For many, combining AI Pro with separate storage and streaming services offers a more economical alternative.

In summary, Google’s AI Ultra plan is a powerhouse subscription for those pushing the boundaries of AI content creation. Meanwhile, AI Pro remains a robust option for everyday users. As AI continues to evolve, these tiered offerings reflect Google’s strategy to cater to diverse user needs—from casual experimentation to professional-grade production.