Digg Eyes Acquisition of Mozilla’s Pocket to Boost Relaunch

Digg, a once-popular Web 2.0 link aggregator, is making a bold move to reclaim relevance by expressing interest in acquiring Mozilla’s Pocket, a read-it-later app Mozilla plans to shut down by July 8, 2025. This potential acquisition comes as part of Digg’s broader strategy to revitalize its platform and expand its user base.

Mozilla’s decision to sunset Pocket reflects shifting web usage patterns and a strategic pivot toward new development areas. However, Digg’s co-founder Kevin Rose, alongside Reddit co-founder Alexis Ohanian, sees an opportunity to preserve and grow Pocket’s loyal user community by integrating it with Digg’s news aggregation services.

The synergy between Digg and Pocket could be a game-changer. By merging Pocket’s curated reading lists with Digg’s content discovery platform, users could enjoy seamless access to saved articles and share engaging content more easily. This integration promises a richer, more personalized news experience that could accelerate Digg’s comeback.

Digg’s revival is already attracting attention, combining the expertise of its original founder Kevin Rose with Alexis Ohanian, who co-founded Reddit, a dominant player in social news aggregation. Additionally, Digg has brought on Christian Selig, creator of the popular Reddit app Apollo, as an adviser, signaling a strong commitment to innovation and user-focused development.

This potential acquisition highlights a strategic approach to growth through leveraging existing communities and enhancing user experience. For Digg, Pocket’s integration could provide an immediate content pipeline and a loyal user base, critical assets in a competitive digital landscape where content discovery and user engagement are key.

While neither Digg nor Mozilla has commented officially on the deal, the prospect of this acquisition underscores how legacy platforms can reinvent themselves by embracing complementary technologies and communities. It’s a reminder that in tech, sometimes the best way forward is to build on what already works.