Cohere Acquires Ottogrid to Enhance AI-Powered Market Research Automation

AI startup Cohere has recently acquired Ottogrid, a Vancouver-based platform that specializes in automating complex market research tasks using AI-powered enterprise tools. This acquisition reflects Cohere’s strategic move to enhance its product offerings by integrating Ottogrid’s advanced capabilities into its own platform, North, which is designed to assist knowledge workers with tasks such as document summarization and data enrichment.

Ottogrid, originally launched as Cognosys in 2023, rebranded in late 2024 with a significant platform redesign. It offers a native table interface combined with AI-driven document analysis, enabling users to extract data from websites directly into spreadsheets and automatically enrich sales lead lists. Despite its promising technology and $2 million in venture capital backing from notable investors including GV and Cohere’s co-founders, Ottogrid will sunset its standalone product to focus on integration within Cohere’s ecosystem.

Cohere’s acquisition comes at a time when the company is undergoing a strategic shift toward private AI deployments targeting sectors such as healthcare, government, and finance. Although Cohere missed its 2024 revenue projections by a significant margin, it recently reported reaching $100 million in annualized revenue. Integrating Ottogrid’s technology into North is expected to provide enterprises with innovative tools like smart tables that automate research workflows, making employees’ daily tasks more efficient and productive.

The integration of Ottogrid’s AI-powered market research automation into Cohere’s platform highlights a broader industry trend toward leveraging artificial intelligence to streamline data workflows and enhance decision-making processes. Enterprises stand to benefit from improved data extraction, enrichment, and operational scalability, which are critical for maintaining competitive advantage in fast-paced markets.

For businesses and technology leaders, this acquisition underscores the importance of integrating AI-driven tools that automate complex research and data management tasks. By adopting solutions like those developed by Ottogrid and Cohere, organizations can unlock new efficiencies, reduce manual workloads, and accelerate insights generation, ultimately driving better outcomes across various sectors.