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Apple's Most Exciting Gadgets Always Seem Two Years Away from Release

Apple's most anticipated gadgets, including folding iPhones and smart glasses, are frequently reported to be two years from release. While this fuels ongoing excitement, it also creates a pattern of shifting timelines that can frustrate consumers. Industry insiders like Mark Gurman predict major launches around 2026-2027, but Apple's cautious product development cycle means innovation often feels distant, impacting consumer enthusiasm despite high-quality releases like the Vision Pro.

Published May 12, 2025 at 09:14 PM EDT in Software Development

Apple's innovation pipeline often feels like a distant mirage, with the most exciting gadgets rumored to be at least two years away from release. This phenomenon is highlighted by tech journalist Mark Gurman, whose reports frequently predict groundbreaking products like folding iPhones, ultra-thin smartphones, and smart glasses slated for 2026 or 2027.

Gurman’s forecasts, while closely followed by the tech media, often shift timelines, creating a cycle where anticipation builds but the actual product launches remain just out of reach. For example, the folding iPhone has been predicted for 2026, with some reports suggesting a second generation in 2027. Similarly, the smart home robotic arm and ultra-thin curved glass phone concepts have been teased repeatedly but remain years away.

This pattern reflects Apple’s deliberate and cautious approach to product development, prioritizing quality and refinement over rapid release cycles. While this results in high-quality devices like the Vision Pro mixed reality headset, which features cutting-edge displays and a novel operating system, it also means consumers often face long waits and incremental updates rather than revolutionary changes.

The tech community’s fascination with Apple’s future products, fueled by insiders and supply chain analysts like Ming-Chi Kuo, underscores the broader challenge of managing expectations in the tech industry. Rumors and leaks generate excitement but can also lead to frustration when timelines shift or innovations fail to materialize promptly.

For consumers and industry watchers, understanding this dynamic is crucial. It highlights the importance of balancing hype with realistic expectations and recognizing that significant technological leaps often require extended development periods. Apple's strategy, while sometimes criticized for being too conservative, ensures that when new products do arrive, they meet high standards of performance and design.

Looking ahead, Apple’s 20th iPhone anniversary in 2027 is expected to be a milestone featuring innovative devices like the folding iPhone and smart glasses. However, the journey to these releases will likely continue the trend of extended anticipation, reminding us that in tech, the most interesting gadgets are often just over the horizon, two years away.

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