Unity Launches Privacy-First Audience Hub for Targeted Advertising

Unity just unveiled its Audience Hub, a game-changing platform for advertisers. It blends Unity’s own privacy-first data with third-party insights to deliver curated audience targeting. Early tests report dramatic uplifts in click-through and engagement—without sacrificing user privacy.

Privacy-First Audience Intelligence

The Audience Hub is built on Optable’s privacy-preserving infrastructure, enriching Unity’s first-party gaming signals. Experian joins as the initial third-party provider, contributing over 2,400 finely tuned audience segments. The result? Marketers get deep insights without ever exposing raw personal data.

• Unity’s first-party gaming and app usage data
• Experian’s 2,400+ high-value audience profiles
• Optable’s privacy-preserving identity graph
• Omnichannel activation via mobile apps, web, and CTV

Proven Performance Uplifts

In beta deployments, brands leveraging Audience Hub saw a 102.6% increase in click-through rates and a 103.6% uplift in overall engagement. Those numbers reflect real-world gains, not just lab tests.

Expert Perspectives

Crystal Jacques, Experian VP of Enterprise Partnerships: "Our 2,400+ audiences help brands precisely engage high-value gaming segments across mobile, web, and CTV, all while preserving user privacy."

Alex Blum, Unity COO: "By combining curated insights, enriched targeting, and partners like Roku, we’re making it easier than ever for brands to maximize performance across every channel."

Omnichannel Reach and Activation

Advertisers can activate campaigns directly in Unity’s mobile games and apps or extend reach into Connected TV through Unity’s Roku integration. This seamless workflow bridges programmatic buys across screens — mobile, desktop, and living room TVs.

Seamless Integration for Marketers

• Build custom audiences with unified data signals
• Activate campaigns across mobile, web, and CTV
• Maintain privacy compliance without sacrificing targeting precision
• Measure real-time performance and optimize on the fly

With the Audience Hub, Unity has created a blueprint for privacy-first, data-driven marketing. Advertisers can now tap rich gaming audiences, leverage proven partners, and drive measurable results across every screen—all while keeping user trust intact.