Uber Expands Into Super App With Uber One Member Days Event

Uber is transforming from a transportation-focused company into a comprehensive super app, aiming to become a daily-use lifestyle platform. This evolution is marked by the launch of Uber One Member Days, a multi-day event offering exclusive deals to Uber One members, similar to Amazon’s Prime Day.

Uber One Member Days runs from May 16 to 23 and features tens of thousands of deals across Uber’s services and partner offerings. Discounts include 20% off Uber Black, 30% off Uber Reserve, 40% off Uber Comfort, plus perks like free food from major fast-food chains and discounts on retail and travel services.

This initiative reflects Uber’s strategy to increase customer stickiness by cross-selling services such as food delivery, grocery, alcohol, and now retail partnerships like Home Depot. Uber One membership currently stands at around 30 million, with members spending three times more than non-members and exhibiting higher retention rates.

Uber’s CEO Dara Khosrowshahi emphasizes that members tend to have higher retention and spending, making the membership program a critical growth lever. By aggregating diverse services and embedding them behind a paywall, Uber aims to replicate Amazon’s success in becoming an indispensable part of consumers’ digital lives.

The broader significance of Uber’s move lies in its potential to redefine digital consumer culture through asset-light mobility and integrated lifestyle services. This strategy leverages Uber’s global logistics network and technology to create a seamless ecosystem that encourages frequent engagement and spending.

For businesses and developers, Uber’s approach highlights the importance of building interconnected service platforms that drive customer loyalty and revenue growth. It also underscores the value of membership programs as a tool for deepening user engagement and expanding market reach.