Tractive Acquires Whistle Pet Trackers With Free Replacements

In a major move for connected pet care, Austrian tracker specialist Tractive has acquired Whistle from Mars Petcare. The shift means Whistle’s network will go offline on August 31, 2025, but users won’t be left behind. Tractive is offering every Whistle customer a free replacement tracker through September 30, 2025.

Tractive Acquires Whistle Platform

With its purchase of Whistle, Tractive expands its footprint in the US pet-tracking market. Existing Whistle hardware and apps will cease operation at the end of August, as Tractive integrates customers into its own tracking ecosystem.

Impact on Whistle Users

Whistle owners can claim a complimentary Tractive tracker by registering on Tractive’s website, selecting a plan and providing their current device serial number. Replacement offers end September 30, 2025, and new trackers come with two-year warranties—longer than Whistle’s original coverage.

• Register on Tractive’s platform and enter your Whistle serial number
• Choose a Tractive subscription to activate your new device
• Claim your free replacement before the September 30, 2025 deadline

Migrating Subscriptions

Tractive honors active Whistle plans by transferring remaining time into the new subscription. If more than two months remain, your balance carries over with no immediate charge. Plans with under two months’ time convert at signup, but Tractive adds two free months of service automatically.

Tractive Plans and Features

Tractive’s tiered offerings include:

• Basic plan: GPS tracking, virtual fences, activity and sleep monitoring
• Heart and respiratory rate monitoring, bark tracking
• Premium add-ons: worldwide coverage, family sharing and data export

Why This Matters

Device migration and subscription transfer at scale is a core IoT challenge. QuarkyByte works with organizations to design seamless transition pathways, ensuring customers retain service continuity while ingesting thousands of devices into unified platforms and deriving insights from pet activity data.

Looking Ahead

As Whistle owners move to Tractive, companies in the IoT space can learn from this consolidation. Clear communication, prorated credits and extended warranties build trust. Firms ready for scale should plan technical integrations and data migrations strategically to deliver uninterrupted experiences and foster customer loyalty.