Southwest Airlines Ends Free Checked Bags Perk Starting May 28

Southwest Airlines is ending a beloved perk that has defined its brand for over five decades: free checked bags. Starting May 28, 2024, most passengers will be charged $35 for their first checked bag and $45 for the second. This marks a significant policy shift for the airline, which has long distinguished itself by allowing travelers to check two bags without additional fees.

The new fees will apply to Basic, Wanna Get Away Plus, and Anytime fare classes purchased on or after May 28. However, elite members and those who buy Business Select fares will continue to enjoy free checked bags. Tickets bought before this date for future flights remain exempt from the new charges.

This change accompanies the introduction of a basic economy fare that strips away many traditional Southwest perks, such as seat selection and extra legroom. Additionally, the airline is ending its open seating policy, moving towards assigned premium seating options. These adjustments reflect Southwest’s strategy to diversify fare offerings and create new revenue streams.

Why the shift? Southwest’s profits dropped 46% in early 2024 despite record revenue later in the year. CEO Bob Jordan emphasized the need to rebuild profitability and attract new customer segments. Charging for checked bags aligns Southwest with industry standards, where budget fares come with fewer amenities, and ancillary fees help airlines balance costs.

Travelers looking to avoid baggage fees still have options. Southwest Rapid Rewards A-List Preferred members and Business Select fare buyers keep their free checked bags. Other loyalty tiers and credit card holders may receive partial benefits or statement credits. Additionally, packing light with carry-ons remains a practical alternative, with compression cubes and expandable luggage helping maximize space.

Southwest’s policy change is a clear example of how airlines balance customer expectations with financial realities. For travelers, it signals a new era where perks once taken for granted require strategic planning or loyalty investment. For the industry, it highlights the ongoing evolution of fare structures and ancillary revenue models.