Snapchat Adds Timeline Editor and Creator Insights Tools

Snapchat is upping its game to rival Instagram and TikTok by introducing a suite of creator-centric tools designed to streamline content production, boost engagement, and keep audiences hooked. These enhancements put professional-grade editing, automated workflows, and deep performance metrics right in the app.

Chronological Editing with Timeline Editor

Gone are the days of toggling between Snapchat and external editing apps. The new Timeline Editor presents your video clips in a clear chronological layout, making it easy to trim, drag, and rearrange segments until the story flows just right.

• Chronological clip trimming and rearrangement
• Integrated Lenses, filters, and stickers
• One-click music from the Sounds library
• In-app creative tools for transitions and text overlays

By handling edits natively, Snapchat removes the friction of exporting to CapCut or other external editors, letting creators publish polished content in seconds.

One-Tap Video Creation with Memories

Creators can now select favorite photos and videos from their Memories, choose a track from Snapchat’s Sounds library, and pick from custom templates to instantly generate a cohesive compilation. It’s a plug-and-play solution for storytelling that once demanded painstaking manual assembly.

Auto-Save Stories for Lasting Impact

Snapchat’s signature ephemeral Stories can now live forever on profiles. With auto-save toggled on, creators preserve their best moments in a curated archive, offering followers a chance to revisit favorite clips beyond the usual 24-hour window.

Richer Creator Analytics

• Monthly count of viewers returning for 12+ days
• Top-performing Spotlight posts and public Stories by views
• Traffic source breakdown (Discover, Following, Search, Chat, Profile)
• Average watch time and completion percentage for Spotlight posts

By bundling advanced editing, templated creation, persistent archives, and detailed analytics into one platform, Snapchat is lowering the barrier for content creators and amplifying their ability to engage audiences consistently. Whether you’re a solo influencer or a media team, these features deliver both speed and insight to maximize your social impact.