Samsung Galaxy Launches AI-Powered Virtual Outfit Try-On

Samsung has teamed up with Glance AI to launch a groundbreaking AI-powered shopping experience for Galaxy users. Starting this week, select Galaxy device owners can try on virtual outfits directly from their lock screens, seeing real photos of themselves in various styles with just a tap to purchase.

This new feature is available as both an app and an optional lock screen addition. Users can take a selfie, upload an existing photo, or grant access to their gallery to generate personalized outfit previews. The app will be downloadable from the Samsung Galaxy Store and will prompt users periodically with new outfit suggestions if activated.

Unlike traditional virtual try-on technologies, Glance AI’s app leverages advanced AI to predict and recommend outfits that suit the user’s style and preferences. This predictive capability aims to inspire users to discover new looks and make purchases seamlessly, supported by partnerships with over 400 clothing brands worldwide.

The rollout begins with flagship and recent Galaxy models including the Galaxy S22, S23, and S24 series, ensuring a wide range of users can access this futuristic shopping tool within the next 30 days.

Revolutionizing Virtual Shopping with AI

Virtual try-on technology has been evolving rapidly, but Samsung and Glance AI’s collaboration takes it a step further by integrating AI-driven style prediction and seamless purchasing. This approach addresses a core human desire: to see ourselves as the best version possible and to access fashion choices that reflect that vision.

By combining real user images with AI-generated outfit simulations, the app creates a highly personalized shopping journey. Users no longer need to imagine how clothes might look; they can see it instantly, reducing hesitation and enhancing confidence in purchase decisions.

Moreover, the integration with over 400 global brands ensures a vast and diverse wardrobe selection, catering to a wide range of tastes and preferences. This breadth of choice combined with AI recommendations could significantly boost user engagement and conversion rates for retailers.

User Experience and Privacy Considerations

The app is designed with user control in mind. Activation is optional, and users can choose whether to enable the lock screen prompts. Photos used for outfit generation can be freshly taken, uploaded, or selected from the gallery, giving users flexibility and privacy control.

Samsung plans to promote this AI feature across its devices to educate users about the technology and its benefits, ensuring a smooth adoption curve and addressing any concerns about data usage or privacy upfront.

The Future of AI in Fashion Retail

Samsung and Glance AI’s initiative exemplifies how artificial intelligence is reshaping retail by merging convenience, personalization, and immersive technology. This AI-driven try-on experience could set a new standard for how consumers interact with fashion brands, blending digital innovation with everyday shopping.

As AI continues to evolve, expect more retailers to adopt similar technologies that reduce friction in the buying process and enhance customer satisfaction. For developers and businesses, this signals a growing opportunity to integrate AI-powered personalization tools that drive engagement and revenue.