Salesforce Acquires Informatica to Boost AI and Data Infrastructure

In a landmark $8 billion equity deal, Salesforce has acquired cloud data management leader Informatica, marking a pivotal step in enhancing its artificial intelligence and data infrastructure capabilities. This acquisition, announced in June 2025, follows a year of speculation and market fluctuations, underscoring the strategic importance Salesforce places on robust data governance to power its AI ambitions.

Founded in 1993, Informatica serves over 5,000 customers globally and brings extensive expertise in data management and governance. Salesforce’s CEO, Marc Benioff, emphasized that this acquisition will supercharge key Salesforce platforms such as Agentforce, Data Cloud, Tableau, MuleSoft, and Customer 360. The goal is to enable autonomous AI agents that operate with intelligence, context, and confidence across enterprises.

Why does this matter? As AI becomes increasingly integral to business operations, the need for safe, responsible, and scalable AI solutions grows. Informatica’s data infrastructure provides the backbone for Salesforce’s AI agents to function effectively, ensuring data is managed securely and responsibly across complex enterprise environments.

The acquisition journey began in April 2024 amid market speculation and initial denials from Informatica. Despite early skepticism and stock price dips, Salesforce’s commitment to integrating Informatica’s capabilities signals a strategic alignment aimed at delivering enterprise-grade AI solutions.

This deal complements Salesforce’s recent $1.9 billion acquisition of Own Company, which enhanced its data security offerings. Together, these moves position Salesforce as a leader in combining AI innovation with stringent data protection and governance.

Implications for Enterprises and AI Development

Enterprises stand to benefit significantly from this acquisition. By integrating Informatica’s data management tools, Salesforce can offer AI solutions that are not only powerful but also trustworthy and compliant with evolving data regulations. This is crucial as businesses seek to deploy AI agents that can autonomously make decisions without compromising data integrity or security.

Moreover, the acquisition accelerates the development of AI-driven platforms that leverage real-time data insights, enhancing customer experiences and operational efficiency. Salesforce’s unified approach combining AI, data governance, and security sets a new standard for enterprise AI adoption.

Looking Ahead

Salesforce’s acquisition of Informatica is more than a financial transaction; it’s a strategic leap toward embedding AI deeply and responsibly within enterprise data ecosystems. As AI continues to evolve, the integration of robust data management and governance will be essential to unlocking its full potential safely and at scale.