SAG-AFTRA Challenges Fortnite's Use of AI Voice Technology Amid Strike

The Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA), representing voice, motion, and screen performers, has filed an unfair labor complaint against Epic Games. This action arises from Epic’s recent introduction of an artificial intelligence (AI) system that replicates the voice of James Earl Jones’ iconic Darth Vader character in the popular game Fortnite.

The AI voice can respond dynamically to player interactions, effectively replacing human voice actors who previously performed the role. While SAG-AFTRA acknowledges that some members and estates may wish to use AI technology freely, the union emphasizes the necessity of negotiating terms and conditions that protect performers’ rights when AI replaces human work.

Importantly, SAG-AFTRA does not oppose AI use outright. The union has proactively established contracts and partnerships with AI companies, ensuring members can benefit from AI technology under contractually guaranteed protections. The core issue is that Epic Games, through its signatory company Llama Productions, implemented AI voice technology without prior notice or bargaining with SAG-AFTRA.

This complaint emerges amid a prolonged voice actor strike that began in July 2024, now entering its ninth month. The strike centers on negotiations over AI and other issues in the video game interactive media agreement, which have stalled between SAG-AFTRA and signatory companies.

Broader Implications for AI in Gaming and Labor Rights

The dispute highlights the complex intersection of AI innovation and labor rights within the gaming industry. As AI technologies become more capable of replicating human performances, unions like SAG-AFTRA are navigating how to protect artists’ livelihoods while embracing technological advancements. This case sets a precedent for how AI voice and motion capture technologies should be integrated responsibly and ethically.

For developers and publishers, this situation underscores the importance of engaging with unions and stakeholders early when adopting AI tools that impact creative roles. Transparent negotiations and fair contracts can foster innovation while ensuring respect for performers’ contributions and rights.

As AI continues to reshape interactive media, the balance between technological progress and ethical labor practices will remain a critical focus for the industry’s future.