SAG-AFTRA Approves Video Game Agreement with AI Safeguards
The SAG-AFTRA National Board has approved a tentative Interactive Media Agreement with video game producers, featuring key AI protections like informed consent for digital replicas, strike suspension rights, plus compounded wage increases totaling over 24% through 2027. The deal also raises health and retirement contributions, guarantees overtime double scale, and mandates on-set safety protocols. Members vote on ratification by July 9, 2025.
SAG-AFTRA Board Approves Tentative Deal
The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) National Board has approved a tentative Interactive Media Agreement with video game producers, paving the way for member ratification. This three-year deal captures emerging industry trends around AI, digital replicas, compensation, and safety measures for performers.
AI Protections and Digital Replica Rights
Recognizing the impact of artificial intelligence on interactive media, the agreement introduces key guardrails for AI-generated content. Performers must provide informed consent before their voice or likeness is used to create digital replicas, with the option to suspend consent during strikes. Transparency and compensation are guaranteed through new minimums for digital replica use and real-time generation tools.
- Informed consent across all AI applications, including voice, facial capture, and motion data.
- Right to suspend digital replica consent during labor actions.
- Minimum rates for Digital Replicas and a 7.5x scale for Real Time Generation chatbots.
- Secondary Performance Payments for re-used visual performances in subsequent games.
Compensation Gains and Health Contributions
Performers stand to benefit from compounded wage increases totaling 15.17% upon ratification, plus 3% raises in November 2025, 2026, and 2027 — adding up to over 24%. Overtime pay for overscale performers will move to a double-scale maximum, and health and retirement contributions to the SAG-AFTRA Health Plan rise to 17% on ratification and 17.5% in October 2026.
- 15.17% immediate increase upon ratification.
- Additional 3% annual raises through 2027.
- Double-scale overtime caps for overscale performers.
- Health & retirement contributions rise to 17% and 17.5%.
Enhanced Safety Protocols
The deal also cements safety provisions to protect performers during hazardous work. A qualified medical professional must be present or readily available at any rehearsal or performance involving dangerous stunts or conditions. On-camera actors receive mandatory rest periods, and virtual auditions can no longer require live dangerous activity or stunts.
Member Ratification and Implementation Timeline
SAG-AFTRA will release full deal terms with ratification materials on June 18. Eligible members have until 5 p.m. PDT on July 9, 2025 to cast their vote. Informational meetings are underway, and details can be found at sagaftra.org/videogames2025. If approved, the strike suspension initiated on June 11 will remain in effect under the new contract.
This milestone agreement reflects a balance between technological innovation in gaming and the rights and welfare of performers, setting a precedent for AI governance and fair labor practices in interactive media.
Keep Reading
View AllGoogle DeepMind Launches Gemini Diffusion for Faster AI
DeepMind’s Gemini Diffusion uses diffusion-based text generation to produce up to 2,000 tokens/sec, boosting speed, coherence, and self-correction for enterprise AI applications.
Apple’s Illusion of Thinking Sparks LLM Debate
Apple’s study calls reasoning LLMs pattern-matchers, but a new rebuttal blames flawed benchmarks. The clash reshapes how enterprises gauge AI reasoning.
Oxford Study Reveals LLM-Assisted Self-Diagnosis Falls Short
An Oxford study finds people using LLMs for medical self-diagnosis perform worse than those without chatbots, highlighting human-AI interaction gaps.
AI Tools Built for Agencies That Move Fast.
QuarkyByte can help studios navigate AI compliance and consent workflows, ensuring digital replica use aligns with emerging labor standards. Our data-driven models pinpoint compensation impacts and streamline safety protocols across productions. Partner with us to integrate AI governance and optimize performer agreements.