Roblox Launches Advanced Data Center in Brazil to Boost Gaming Experience

Roblox has announced the construction of a new data center in São Paulo, Brazil, scheduled to go live in early 2026. This new infrastructure marks a significant investment in Brazil, which is Roblox’s second largest market globally by daily active users, having experienced a remarkable 181% growth over the past four years.

The São Paulo data center will strategically enhance the Roblox experience nationwide by reducing latency, improving frame rates, and decreasing jitter. These improvements will benefit players across Brazil, enabling smoother gameplay and faster load times on both high-end and lower-spec devices.

Beyond player experience, the data center will support Roblox’s advanced developer tools, facilitating the creation of high-fidelity, competitive games. This infrastructure boost is expected to grow the Brazilian creator community by providing a high-performance environment tailored to local needs.

Jerret West, Roblox’s Chief Marketing Officer, emphasized the company’s commitment to Brazil, highlighting the cutting-edge hardware that will boost reliability and prepare for millions of new users. Brazilian developers, like Matheus Vivian, have expressed enthusiasm about the enhanced infrastructure, citing faster load times and smoother gameplay as key benefits for creators and players.

This announcement coincides with Roblox’s recent launch of Regional Pricing, allowing creators to set prices for in-game items that reflect local economies. This feature empowers creators to build sustainable global businesses and offers players fairer pricing. Regional Pricing will soon extend to avatar items, further enhancing localized user experiences.

At Gamescom Latam in São Paulo, Roblox is actively engaging with its community through interactive booths, developer sessions, and competitions. These events showcase the platform’s capabilities and provide insights into game development, monetization, and community building within the Latin American market.

Broader Significance and Opportunities

Roblox’s investment in a dedicated data center in Brazil underscores the importance of localized infrastructure in delivering superior digital experiences. For developers and businesses, this move highlights the value of optimizing backend systems to meet regional demand and improve service quality. The enhanced infrastructure supports a growing ecosystem of creators and players, fostering innovation and economic growth within the LATAM gaming market.

For tech leaders and platform operators, Roblox’s approach serves as a case study in scaling cloud infrastructure to support user growth and enhance engagement. The integration of regional pricing models also illustrates how platforms can tailor monetization strategies to diverse markets, maximizing creator revenue and player satisfaction.