Roblox Introduces Paid Ads for Players with Rewarded Videos
Roblox is launching Rewarded Video ads, allowing players to earn in-game rewards by watching ads. This initiative integrates Google's Immersive Ads, offering advertisers a unique way to engage with players. Only public experiences managed by adults can display these ads, ensuring a safe environment. QuarkyByte provides insights to help businesses optimize these opportunities.
Roblox, the popular online gaming platform, is set to revolutionize the way players interact with advertisements by introducing 'Rewarded Video' ads. This new feature allows players to earn in-game currency and power-ups by opting to watch full-screen video ads. These ads, which can last up to 30 seconds, are part of a broader initiative to integrate Google's 'Immersive Ads' format into the gaming environment. This innovative approach not only enhances the gaming experience by providing tangible rewards but also offers advertisers a unique opportunity to engage with a highly interactive audience.
The ads will be available for purchase programmatically through Google's advertising solutions and direct buying options in the coming weeks. However, there are specific criteria for participation. Only Roblox experience owners who are at least 18 years old can display these ads, and they will only be shown to players aged 13 and older. This ensures a safe and age-appropriate advertising environment within the platform.
Google's 'Immersive Ads' are designed to seamlessly integrate into the game, appearing as virtual billboards or ads on large screens during in-game events. This natural blending into the game environment enhances the realism and engagement of the ads, making them less intrusive and more appealing to players.
In addition to Rewarded Video ads, Roblox plans to expand its advertising offerings by introducing other formats through Google's platform. These will include virtual billboards and dedicated ad spaces on the Roblox home page, providing advertisers with diverse options to reach their target audience.
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