Quvy Revolutionizes Game User Acquisition with AI Simulated Audiences

User acquisition (UA) remains one of the most daunting challenges in the gaming industry. Traditionally, studios and indie developers alike have faced exorbitant costs and long wait times to test ad creatives through real-world A/B testing. This process can take weeks and cost hundreds of thousands of dollars, creating a significant barrier to growth, especially for smaller teams.

Enter Quvy, a groundbreaking AI-powered tool developed by AppOnBoard that simulates audiences to predict ad performance in mere minutes. By replacing slow, costly A/B testing with rapid simulations, Quvy dramatically reduces UA costs—from $400,000 down to $4,000 in some cases—making user acquisition accessible and efficient for all developers.

How Quvy Works

Quvy leverages synthetic data by creating virtual audiences with real emotions, tastes, and preferences. This AI-driven simulation mimics real user behavior to test thousands of ad creatives rapidly. Instead of waiting a week for ad networks to provide feedback, developers get actionable insights in about three minutes, enabling faster, smarter decisions.

This approach is akin to how autonomous vehicle companies use synthetic data to simulate billions of miles of driving to prepare for real-world scenarios. Quvy’s simulated audiences provide a secure environment to test ads without exposing creative ideas prematurely, maintaining a true control group and protecting future user bases.

Benefits for Developers and Publishers

• Accelerated testing cycles from weeks to minutes
• Massive cost savings on ad creative testing
• Smarter creative decisions by predicting winning ads before launch
• Improved resource efficiency by reducing manual tracking and analysis
• Higher performing campaigns with validated creatives
• Secure testing environment protecting unique ideas

By democratizing access to advanced UA testing, Quvy empowers indie developers to compete with major studios, shifting the focus from budget size to creative quality and innovation.

Industry Impact and Market Potential

The global digital ad market is booming, projected to exceed $730 billion by 2025, with AI-powered marketing growing rapidly. Quvy’s niche—simulated audience testing—is an emerging $20 to $30 billion segment growing over 30% annually. This innovation is reshaping how developers validate creative ideas and optimize user acquisition strategies before launch.

AppOnBoard’s ecosystem, combining Buildbox for no-code game creation and Quvy for AI-driven audience simulation, offers a unified platform for building, testing, and scaling games and apps efficiently.

In a market where acquiring a single paying user can cost over $50, Quvy’s ability to drastically reduce UA costs and accelerate testing cycles is a game-changer, leveling the playing field and enabling innovation to thrive.