Pronto Raises $11M as Instant Home Services Surge

Quick‑commerce isn’t just for groceries anymore. In 2025 India’s on‑demand economy has moved into homes: Pronto, a New Delhi startup that delivers laundry, cleaning and household services within minutes, has raised an $11 million Series A at a $45 million valuation — just months after a $2 million seed round.

What happened

Pronto’s Series A was co‑led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures. The raise follows a burst of traction: revenue reportedly climbed nearly fivefold since the company exited stealth, bookings now run in the four‑digits every day, and annual recurring revenue is projected between $750,000 and $1.5 million.

Why investors moved fast

Investors pointed to founder execution, positive feedback from supply partners and customers, and rapid unit‑level scaling. General Catalyst’s partner singled out founder Anjali Sardana’s leadership as a key reason to back the company early — a reminder that in marketplace businesses, the team often accelerates investor confidence.

How Pronto is building for instant delivery

Pronto operates micro‑hubs: six hubs in Gurugram now serve customers within a 1.5‑mile radius, with many initial orders coming from within 500 meters of hub locations. The company has around 750 registered workers and a headcount of 33, focusing on dense catchment areas to keep lead times under ten minutes.

Market context

Pronto joins other players — from Urban Company to newer entrants — in a space with deep demand. Investors estimate 180–190 million nuclear families in India as potential customers and a semi‑skilled workforce of about 35 million, representing a roughly $35 billion cumulative wage pool. That scale suggests room for multiple regional winners.

Why this matters for operators and policymakers

Minute‑fast services create new operational pressures: hub density, worker scheduling, quality control, safety and compliance, and sustainable unit economics. The model can democratize work opportunities but also raises questions about pay, benefits, and long‑term retention for on‑demand staff.

• Focus on demand density — profitable micro‑hubs rely on concentrated orders.
• Invest in worker experience and verification to improve retention and trust.
• Monitor unit economics closely as geography, order mix and pricing evolve.

What to watch next

Pronto plans expansion into Mumbai, Bengaluru and other big cities over the next 12–18 months. Watch for how the company adapts hub placement to sparser demand, how it keeps service quality high at scale, and whether pricing or subscription models emerge to stabilize revenue per customer.

How strategic analytics can make minute‑fast services sustainable

Scaling instant home services is less about faster feet and more about smarter design. Predictive demand maps, dynamic dispatching, real‑time supply incentives and region‑specific pricing are the levers that turn early traction into durable margins. For city planners and operators, better data on workforce distribution, service density and local regulations makes expansion less risky and faster to execute.

Pronto’s rapid fundraise is a clear signal: consumers expect immediacy, and investors will back teams that can deliver it efficiently. The next chapter will test whether these businesses can balance speed with sustainable economics and fair workforce practices — and that’s the strategic problem operators and policymakers must solve together.