PlaysOut Revolutionizes Mini-Games with On-Chain Platform and SDK for Global Superapps

PlaysOut is pioneering a new era in mini-game development by launching an on-chain platform and SDK fully integrated with WeChat’s mini-game publishing framework. This innovation allows developers and IP holders to effortlessly scale mini-games across global superapps on both Android and iOS, removing traditional friction in publishing and distribution.

With $7 million raised in seed funding at a $70 million valuation from top-tier investors such as KBW, OKX Ventures, and Kenetic Capital, PlaysOut is positioned to transform how messaging services, wallets, delivery platforms, and ride-sharing apps retain and monetize users through embedded mini-games.

Unlike standalone games, PlaysOut’s mini-games are designed as frictionless engagement loops that live inside apps users already frequent, such as WeChat, Discord, YouTube, Netflix, and Telegram. This embedded approach aligns with the future of gaming, where content is seamlessly integrated rather than isolated.

The PlaysOut SDK offers a full-stack developer layer enabling creators to build once and publish everywhere, turning any app into a gamified platform with a single integration. This includes built-in localization for language and culture, stablecoin payments, tokenized rewards, NFT trading, and other native blockchain mechanics.

This modular architecture empowers developers and IP holders to monetize and reward users through on-chain economies without requiring complex sign-in flows or fragmented user journeys. Players gain true ownership of in-game assets as NFTs that are portable and tradeable across the entire PlaysOut ecosystem, fostering interoperability and community engagement.

Jassem Osseiran, cofounder of PlaysOut, emphasizes that the platform scales proven games from WeChat and TikTok, focusing on simple, addictive casual gaming loops. By turning in-game items into on-chain assets, PlaysOut creates a shared ecosystem of value that spans multiple games and platforms, enhancing player loyalty and engagement.

The platform also addresses real business challenges by enabling instant monetization through stablecoins and on-chain tokens, bypassing slow and fragmented traditional fiat payment systems. This unlocks faster revenue streams, reduces costs, and lowers risk for developers targeting global audiences.

PlaysOut’s growing network includes partnerships with Web2 giants like STC Play and VIU, as well as Web3 ecosystems such as Telegram, and iconic gaming communities like DOGE and Yield Guild Games. This positions PlaysOut as the foundational infrastructure for the next wave of interactive entertainment embedded within superapps worldwide.

By enabling developers to publish and scale mini-games with a single integration, PlaysOut acts as the Shopify of mini-games, unlocking global reach and new monetization opportunities. Its SDK supports fiat and crypto payments, NFT features, and on-chain loyalty systems, meeting the surging demand for lightweight, social-first gaming experiences.

In summary, PlaysOut is redefining mini-game development and distribution by bridging Web2 and Web3 worlds through an on-chain platform that enhances user engagement, ownership, and monetization. Its frictionless, scalable infrastructure empowers developers and platforms to tap into the superapp era, delivering interactive entertainment that is accessible, rewarding, and globally scalable.