Peer Launches Global Simulation for AI-Powered Digital Earth

Imagine stepping into a digital Earth where your avatar moves seamlessly across real-world locations, accompanied by a personal AI agent that learns and evolves with you. This is the vision behind Peer’s Global Simulation, a groundbreaking platform that merges physical geography with a persistent, explorable virtual universe. Launched by Peer, an AI-native company based in Newport Beach, California, this platform redefines human-AI interaction by giving AI a tangible form and presence within a shared spatial environment.

Unlike traditional apps or games that isolate users into separate servers or regions, Peer offers a single, real-time simulation of Earth accessible instantly on any device—from smartphones to VR headsets. Users can explore global locations as avatars, discover content, and connect with others based on geographic proximity. This dynamic 3D map is powered by GPS and a proprietary Virtual Positioning System (VPS), creating a living digital layer that blends the physical and virtual worlds into one continuous experience.

At the heart of Peer’s innovation is the concept of agentic AI—intelligent companions paired with each user that can perceive, act, and interact within this spatial network. These AI agents are not just passive assistants; they can autonomously engage with other users’ agents, deliver messages, and perform tasks like locating a lost pet by interacting with people nearby. This agentic behavior extends AI’s utility beyond traditional interfaces, making it a natural and embodied part of daily life.

Peer’s platform supports composable world layering, allowing personalized experiences within the same physical location. For example, two users in Times Square might see different events, advertisements, or portals tailored to their interests. This opens vast opportunities for creators, brands, and developers to build unique, context-aware content and commerce experiences. Moreover, the platform’s blockchain integration ensures verifiable ownership of virtual properties and assets, enhancing trust and enabling new economic models.

The technology behind Peer is built entirely from scratch, including its own game engine and map system, enabling features like first-person and third-person avatar perspectives, real-time weather integration, and historical or imaginative world views—such as seeing Paris in the 1600s or a sci-fi cityscape. This flexibility transforms the platform from a mere social app into a foundational operating system for the AI economy, where immersive experiences, utility, and commerce converge.

Peer’s CEO, Tony Tran, envisions a future akin to the immersive worlds of Ready Player One but accessible today on any device, lowering barriers to entry and fostering universal AI adoption. With $68.5 million raised and a team of 65, Peer is actively expanding its platform, inviting users worldwide to join this persistent, agentic digital universe. Whether for social connection, exploration, gaming, or commerce, Peer offers a new paradigm where AI and humans coexist in a shared, spatially aware digital Earth.

By integrating real-world geography with AI-powered avatars and spatial computing, Peer is not just launching another app—it’s opening a portal to an expansive, persistent digital world. This platform promises to revolutionize how we interact with AI, each other, and the digital environment, setting the stage for a new era of immersive, agentic experiences that scale globally and run on everyday devices.