Peacock Enhances NBA Streaming with Live Shot Stats and Interactive Features

Peacock, the NBC-owned streaming service, is set to launch its NBA coverage this October with a suite of innovative features designed to enhance the viewing experience and differentiate itself from traditional cable broadcasts and other streaming platforms.

A standout feature is the optional “performance view” overlay, which displays live shot charts alongside player names and shot percentages for various shot types. This real-time data visualization allows fans to gain deeper insights into player performance as the game unfolds.

Peacock plans to continuously refine this feature throughout the NBA season, incorporating additional data types to enrich the fan experience. The service also enhances accessibility by prominently displaying live games on its homepage with at-a-glance stats such as top scorers.

Another interactive innovation is the ScoreCard feature, described as “bingo meets fantasy.” Viewers select prediction cards related to player achievements, like scoring thresholds or assist counts, and receive real-time alerts when their predictions come true. This gamified approach encourages competition among fans with leaderboards and themed cards for different teams.

To complement live viewing, Peacock will offer a carousel of vertical video clips highlighting key plays, optimized for mobile consumption. On TV, users can scroll beneath the video player to catch up on missed highlights, a feature previously introduced for Premier League soccer.

Later in the season, Peacock will introduce “Courtside Live,” offering alternate camera angles to provide fans with immersive perspectives of the game, further enhancing engagement and personalization.

These features collectively position Peacock as a forward-thinking platform in sports streaming, leveraging real-time data, interactivity, and multi-format content delivery to create a richer and more engaging NBA viewing experience for fans.