Netflix CPO Eunice Kim to Speak at TechCrunch Disrupt 2025

Eunice Kim, the Chief Product Officer of Netflix, is set to take the main stage at TechCrunch Disrupt 2025, marking a milestone event celebrating two decades of transformative tech innovation. Netflix’s journey from a DVD-by-mail service to a global streaming powerhouse with over 300 million subscribers perfectly mirrors the evolution of the tech landscape over the past 20 years.

Since her appointment as CPO in October 2023, Kim has overseen Netflix’s expansive product ecosystem, which spans more than 1,700 device types worldwide. Her leadership covers everything from refining search algorithms and personalized recommendations to optimizing commercial strategies such as pricing models and combating account sharing on a global scale.

What sets Kim apart is her pioneering work in integrating technology into content production itself. Her team develops innovative software tools that support Netflix’s creative partners throughout the entire "pitch to play" lifecycle—from script development to the final video delivery—ensuring a seamless blend of creativity and technology.

Kim’s background is equally impressive, with over a decade of product leadership experience at Google Play and YouTube, along with roles at startups, PepsiCo, and Adobe. This diverse expertise enables her to scale consumer experiences effectively while transforming behind-the-scenes content creation processes.

Attendees at TechCrunch Disrupt 2025 can expect to gain invaluable insights into how Netflix navigates the intersection of product innovation, global commerce strategy, and creative technology at one of the world’s largest subscription services. It’s a rare opportunity to learn from a leader shaping the future of media and entertainment.

Why Eunice Kim’s Role Matters to Tech Innovators

Kim’s leadership exemplifies how product strategy and technology can drive massive consumer engagement and business growth. Her work on personalized recommendations ensures that Netflix’s vast content library reaches the right audience, enhancing user satisfaction and retention.

Moreover, her efforts to address complex challenges like account sharing reflect a nuanced understanding of global market dynamics and revenue optimization, critical for subscription-based services worldwide.

By integrating technology into content creation workflows, Kim is also revolutionizing how creative teams operate, making production more efficient and scalable. This blend of creativity and technology is a blueprint for future media enterprises.

What Tech Leaders Can Take Away

For developers, entrepreneurs, and tech executives, Kim’s approach underscores the importance of holistic product management—balancing user experience, technological innovation, and commercial strategy. It’s a reminder that success in today’s digital economy requires agility and cross-functional expertise.

As the media and entertainment sectors continue to evolve rapidly, leaders like Eunice Kim demonstrate how technology can be a powerful enabler of creative and business transformation. Her participation at TechCrunch Disrupt 2025 promises to inspire and inform the next generation of innovators.