Moviefone Relaunches Mobile App and TV Series to Engage New Generation

Moviefone, a beloved movie showtime service from the 1990s known for its iconic 777-FILM phone number, is making a strategic comeback. As part of its 35th anniversary, the company announced the relaunch of its mobile app and a new nationally syndicated broadcast TV series, aiming to reconnect with moviegoers in a digital-first era.

The new Moviefone app, launching in private beta this month and publicly this summer, enhances the existing web experience by offering mobile users the ability to search showtimes and purchase tickets for the latest releases. It also features trending movies and TV shows, along with original video content such as celebrity interviews, behind-the-scenes footage, and reviews.

The accompanying Moviefone TV series, set to debut this fall, represents the company’s push to expand its original media offerings. While specific broadcast stations remain unannounced, the show is expected to air on various U.S. TV stations and streaming platforms, including free ad-supported streaming TV (FAST) services. The inclusion of social media influencers aims to attract younger viewers and boost engagement.

Historically, Moviefone was a pioneer in movie ticketing and information before the rise of competitors like MovieTickets.com and Fandango.com. After several ownership changes, including acquisition by AOL and later Helios and Matheson Analytics, the brand faced challenges following the latter’s bankruptcy in 2020. Cleveland O’Neal, a TV producer known for “Made in Hollywood,” has since taken the helm to lead this revival.

With 80% of Moviefone’s audience aged between 18 and 44, the company recognizes the need to modernize its offerings to remain competitive. The new app and TV series are designed to meet the expectations of today’s digital-savvy movie fans, blending traditional media with innovative digital content delivery.

The resurgence of moviegoing post-pandemic and the nostalgia factor may provide a fertile ground for Moviefone’s comeback. However, the company faces the challenge of balancing legacy brand recognition with the demands of a new generation accustomed to on-demand, mobile-first entertainment experiences.

Moviefone’s strategy highlights broader trends in media and entertainment, where legacy brands must innovate through digital transformation and multi-platform content strategies to stay relevant. The integration of social influencers and streaming platforms reflects the evolving landscape of content consumption and audience engagement.