Microsoft Raises Xbox Console and Game Prices Globally in 2025

Microsoft has announced a significant price increase for its Xbox Series S and X consoles, controllers, and new first-party games worldwide starting in 2025. This move reflects ongoing market adjustments and aligns Xbox pricing more closely with competitors like Nintendo and Sony.

The Xbox Series S (512GB) price is increasing from $299.99 to $379.99, while the Xbox Series X (1TB) will rise from $499.99 to $599.99. Other models, including the 1TB Series S and digital editions, are also seeing notable price hikes. Controllers and wireless headsets have adjusted retail prices, with the base controller now at $64.99 and headsets at $119.99.

In addition to hardware, Microsoft is increasing the price of new first-party Xbox games from $69.99 to $79.99 this holiday season. This adjustment matches pricing trends seen with Nintendo’s Switch 2 launch titles. Importantly, Xbox Game Pass subscription fees will remain unchanged, preserving value for subscribers.

These price increases are global, affecting markets including the US, Europe, the UK, and Australia. European prices for the Xbox Series S and X have also been adjusted accordingly in euros and pounds sterling. This follows similar price hikes by Sony for the PS5 in Europe and the UK earlier in 2025.

Microsoft’s CEO Satya Nadella highlighted the company’s strong market position, noting that Microsoft ended the quarter as the top publisher by preorders and preinstalls on both Xbox and PlayStation Store. Additionally, PC Game Pass revenue increased by 45% year-over-year, underscoring the platform’s growing popularity despite hardware price increases.

For developers and businesses in the gaming industry, these pricing changes signal shifts in consumer spending and market dynamics. Adjusting strategies around game development, pricing, and marketing will be critical to maintaining competitiveness and capitalizing on evolving opportunities.