Microsoft Launches Free AI Video Creation with Bing Video Creator

Microsoft has recently launched Bing Video Creator, a new AI-powered tool that transforms text prompts into short, vibrant videos. Powered by OpenAI’s Sora model, this feature is integrated into the Bing mobile app for iOS and Android, making AI video generation accessible to millions of users worldwide for free.

Unlike earlier hype surrounding Sora’s capabilities, Bing Video Creator currently generates five-second vertical videos (9:16 aspect ratio), ideal for social media platforms like TikTok and YouTube Shorts. Users can create videos by typing descriptive prompts such as “a tiny astronaut exploring a giant mushroom planet,” and watch their ideas come to life quickly and easily.

The tool offers ten fast video generations per user, producing clips in seconds. Afterward, users can continue generating videos at a slower pace for free or redeem Microsoft Rewards points for additional fast creations. This approach lowers barriers to AI video creation, encouraging widespread experimentation and creativity.

Microsoft emphasizes responsible AI use, incorporating content moderation and C2PA standards to ensure generated videos are safe and properly labeled as AI-created. This safeguards users and helps maintain trust in AI-generated media.

While currently consumer-focused, Bing Video Creator’s underlying technology hints at promising enterprise applications. Businesses could harness AI video generation for automated marketing content, training materials, or dynamic data storytelling. The simplicity and shareability of these videos demonstrate how AI can make complex ideas more engaging and accessible.

Microsoft plans to expand the tool’s capabilities, including adding horizontal video formats and desktop integration through Bing and Copilot Search. This ongoing development reflects the rapid evolution of generative AI video and its growing role in digital creativity.

How to Use Bing Video Creator

To create a video, open the Bing mobile app and tap the menu in the bottom right corner to select “Video Creator.” Alternatively, type a prompt starting with “Create a video of…” directly into the Bing search bar. The AI then generates a short video based on your description, which you can download, share, or save for up to 90 days.

This ease of use makes it an excellent tool for casual creators, marketers, educators, and anyone looking to add dynamic visual content to their communications without needing advanced video editing skills.

The Bigger Picture for AI Video Generation

The launch of Bing Video Creator signals a broader shift in how AI-generated video content is becoming mainstream. As more companies develop similar tools, the competition drives innovation and accessibility, pushing the boundaries of what AI can create.

For enterprises, this means new opportunities to automate creative tasks, enhance storytelling, and engage audiences with personalized, visually rich content. The question isn’t if AI video generation will transform industries, but how quickly and creatively organizations will adopt it.