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Microsoft Blames Apple for Xbox Mobile Store Delays

Microsoft has publicly attributed the delay of its Xbox mobile store launch to Apple's restrictive App Store policies. Supporting Epic Games’ legal fight, Microsoft highlights how Apple's anti-steering rules and payment restrictions have hindered its ability to offer alternative purchase methods and cloud gaming features on iOS. This ongoing conflict underscores broader challenges in mobile app ecosystems.

Published May 21, 2025 at 06:09 AM EDT in Software Development

Microsoft has publicly blamed Apple for the delay in launching its Xbox mobile web store, initially planned for July 2024. The software giant filed an amicus brief supporting Epic Games in its ongoing legal battle against Apple’s App Store policies, highlighting how these restrictions have stymied Microsoft’s efforts to offer alternative payment methods and cloud gaming features on iOS devices.

The legal dispute centers on Apple’s control over in-app purchases and its anti-steering policies, which prevent developers from informing users about alternative payment options outside the App Store. Microsoft argues that while a recent court injunction allows Apple to maintain exclusivity, it should enable Microsoft to link out to its own online store for in-app purchases. However, Apple’s policies have continued to block even this workaround.

Microsoft’s filing emphasizes that Apple’s restrictions have imposed higher economic costs and limited communication with users, preventing the launch of the Xbox mobile store and restricting cloud gaming capabilities within the Xbox app on iOS. Currently, users cannot purchase and stream games seamlessly within the app due to these policies, forcing them to use a browser for cloud gaming access.

This situation reflects broader challenges faced by developers and platform owners in navigating the complex and often restrictive policies of dominant app stores. Microsoft’s support of Epic Games’ fight highlights the growing demand for more open and flexible mobile ecosystems that allow innovation in payment systems and cloud services.

Implications for Developers and the Mobile Ecosystem

The ongoing dispute between Microsoft, Epic Games, and Apple underscores the tension between platform control and developer freedom. For developers, Apple’s policies can limit revenue models and user experience innovations. For consumers, these restrictions can delay access to new features and seamless gaming experiences.

Microsoft’s efforts to implement linked-out payments and integrate cloud gaming within the Xbox app represent important steps toward more flexible and user-friendly mobile gaming ecosystems. The outcome of this legal battle could set significant precedents for how app stores regulate payment systems and app functionalities moving forward.

As the mobile app landscape evolves, stakeholders must balance platform security and control with the need for innovation and fair competition. Microsoft’s public stance and legal support for Epic Games highlight the critical role of regulatory and judicial decisions in shaping the future of mobile software development and distribution.

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