Microsoft Bing Launches Free AI Video Creator Powered by Sora

Microsoft Bing has introduced the Bing Video Creator, a groundbreaking feature that leverages OpenAI’s Sora model to generate videos from simple text prompts. This marks the first time Sora’s video generation capabilities are available for free to users, breaking away from OpenAI’s usual paywall for this technology.

Currently, the Bing Video Creator is accessible only through the Bing mobile app, with desktop availability still pending. While the feature promises fast video generation, users report that even the “fast” mode can take several minutes to hours to complete a video. Despite this, Microsoft offers a generous free tier, allowing users logged into a Microsoft account to create up to ten videos without charge.

After the free quota, users can generate additional videos by spending 100 Microsoft Rewards points per video. These points accumulate through everyday activities like searching with Bing or shopping at the Microsoft Store, making video creation an engaging extension of the Microsoft ecosystem.

Videos created with Bing Video Creator are currently limited to a vertical 9:16 aspect ratio and a fixed length of five seconds. This format aligns perfectly with popular social media platforms like TikTok and Instagram, encouraging users to share their AI-generated content widely. Microsoft plans to introduce horizontal video options soon, expanding creative possibilities.

Why This Matters for AI and Content Creation

The integration of OpenAI’s Sora model into Bing’s ecosystem democratizes access to advanced AI video generation, previously limited to paying customers. This move not only empowers everyday users to experiment with AI-driven content but also signals a shift toward more accessible creative tools powered by artificial intelligence.

For marketers, creators, and developers, Bing Video Creator offers a new avenue to produce engaging video content quickly without extensive resources or expertise. The reliance on Microsoft Rewards points also cleverly integrates user engagement within the Microsoft ecosystem, creating a seamless loop of activity and reward.

Looking Ahead

While the current limitations on video length and aspect ratio may constrain some creative uses, Microsoft’s roadmap suggests ongoing enhancements. The eventual addition of horizontal video support and faster generation times will broaden the tool’s appeal and usability.

In a landscape where AI-generated content is becoming a staple of digital communication, Bing Video Creator stands out as an accessible, user-friendly option that could redefine how individuals and businesses approach video production.