Meta Launches Ray-Ban Meta Smart Glasses in India with AI Features

Meta has announced the launch of its Ray-Ban Meta smart glasses in India, with availability starting May 19 and a starting price of ₹29,990 (approximately $353). These smart glasses are currently open for pre-order on the official Ray-Ban website and will also be stocked in Ray-Ban retail stores at launch.

The standout feature of the Ray-Ban Meta glasses is the integration of Meta AI, which offers a range of intelligent functionalities. Users can ask questions about their surroundings, receive live translations of both audio and video content, send messages through their connected phones, and make calls hands-free. This AI assistant enhances the user experience by providing contextual information and communication capabilities directly through the glasses.

Currently, the live translation feature supports English, French, Italian, and Spanish, even when the user is offline. However, Meta has not yet added support for Indian languages, which could be a significant area for future development given the diverse linguistic landscape of India.

In addition to AI capabilities, the glasses will support music streaming and playback through popular apps such as Spotify, Amazon Music, Shazam, and Apple Music in the Indian market. This feature enables users to enjoy a seamless audio experience without needing to access their phones directly.

Since their initial launch in 2023, Meta has sold approximately 2 million pairs of these smart glasses worldwide, indicating strong consumer interest in wearable AI technology. The Indian launch marks a significant step toward expanding the reach of smart wearables in emerging markets.

Broader Significance and Opportunities

The introduction of Meta’s Ray-Ban smart glasses in India highlights the growing convergence of AI and wearable technology. By integrating AI-powered translation and communication features, these devices have the potential to transform how users interact with their environment and digital content. This is particularly relevant in multilingual societies like India, where real-time language translation can bridge communication gaps and enhance accessibility.

For developers and businesses, this launch signals new opportunities to create AI-driven applications tailored to wearable devices. Enhancing support for regional languages and integrating with local services could unlock significant market potential. Furthermore, the ability to connect with popular music and communication apps demonstrates the importance of seamless ecosystem integration in delivering compelling user experiences.

As smart glasses and other wearable technologies evolve, they will play an increasingly important role in sectors such as healthcare, education, and enterprise productivity. The Ray-Ban Meta glasses serve as a practical example of how AI can be embedded into everyday accessories to provide real-time assistance and connectivity.