Mawari Launches vTubeXR for Immersive 3D VTuber Fan Engagement

Mawari has launched vTubeXR, a cutting-edge extended reality (XR) platform designed to revolutionize fan engagement with VTubers—animated virtual creators popular on platforms like YouTube. This innovative platform leverages Mawari’s proprietary 3D streaming technology and immersive compute network to deliver real-time, low-latency, high-quality 3D avatar interactions accessible on a wide range of devices, including major XR headsets and mobile apps.

Unlike traditional virtual meet-and-greets, vTubeXR offers a fully immersive 3D experience that personalizes how fans connect with their favorite VTubers. It eliminates the need for specialized studio setups, enabling flexible, global deployment that transcends local system limitations. This breakthrough bridges the gap between virtual performances and real-world intimacy, creating a new era of interactive digital entertainment.

Strategic Partnerships and Early Access

Mawari has partnered with two leading Japanese VTuber agencies, Brave group and Virtual Avex, to showcase vTubeXR’s capabilities at Expo 2025 Osaka, Kansai. Through an invite-only Early Access program running from June to August 2025, these agencies will pilot immersive meet-and-greet experiences, gaining priority access to new features, onboarding support, and customizable monetization options such as ticketing, digital goods, and VIP experiences.

Visitors at Expo 2025 will experience intimate one-on-one or small group interactions with VTubers in XR, including virtual handshake events and exclusive appearances that replicate the warmth of physical gatherings. Post-expo, Virtual Avex plans regular weekend events to sustain fan engagement, while Brave group will expand into XR live performances and interactive storytelling, broadening their IP’s digital footprint.

Market Impact and Future Monetization

The VTuber market in Japan is booming, projected to reach $1.5 billion by 2026. Mawari’s survey highlights strong demand for immersive, personalized fan experiences, with 76% of users seeking deeper engagement and 86% willing to pay for real-time interactions. vTubeXR is poised to shift the landscape from passive video content to interactive, monetizable XR experiences, introducing features like ticketed events, digital goods sales, VIP access, and real-time payments.

This platform not only enhances fan engagement but also empowers IP holders to maximize the value of their 3D avatar assets through diversified revenue streams. Additionally, vTubeXR’s integration with Mawari’s Decentralized Infrastructure Offering (DIO) will expand its distributed network globally, boosting scalability and network usage.

Beyond Entertainment: Expanding XR Use Cases

vTubeXR’s technology opens doors to innovative applications beyond fan engagement. Potential use cases include AI-driven real-time language learning with avatar instructors, multilingual 3D guides for tourism, and dynamic information delivery. Mawari is committed to broadening the platform’s reach to more VTuber production companies and IP holders, fostering the evolution of immersive user experiences and sustainable business models in the XR space.

By merging advanced 3D streaming with interactive XR environments, vTubeXR is setting a new standard for virtual entertainment, transforming how creators and fans connect worldwide.