MarqVision Raises $48M to Scale AI Anti-Counterfeit Platform

MarqVision, an AI startup born from a Harvard trademark class insight, closed a $48 million Series B in 2025 to scale its computer-vision platform that fights counterfeiting and protects brand presence online.

From classroom insight to company mission

Founder Mark Lee remembers a Harvard trademark lecture that framed counterfeiting as a $3 trillion criminal industry and noticed the surge of illicit commerce during COVID as marketplaces and social media accelerated the problem. That spark—combining trademark expertise and computer vision—became MarqVision in 2021.

The Series B and how the capital will be used

The $48M round, led by Peak XV Partners with participation from Salesforce Ventures and returning backers, brings MarqVision’s total to about $90M. The company plans to expand AI and engineering teams, integrate generative AI, make the platform enterprise-ready, and fund regional growth as it enters Japan.

• Accelerate automation and generative-AI integration
• Make the platform enterprise-ready for larger brands
• Regional expansion into Japan and broader global markets

Traction, product evolution, and market positioning

MarqVision counts more than 350 customers across fashion, luxury, gaming, pharmaceuticals, entertainment, automotive and consumer electronics. It scaled quickly from $1M ARR in eight months to over $20M ARR in four years, and projects $100M ARR by mid-2027. The platform is shifting from detection and takedowns toward revenue recovery and brand control.

• Clients report roughly 5% sales uplifts after removing counterfeit channels and reclaiming digital presence
• The company now offers end-to-end managed services that combine automation with human workflows to scale results

Investors are betting on a broader shift: AI is no longer just about productivity tools but about executing work at scale. Large language models and advanced vision systems let MarqVision move beyond a 'software-with-humans' model to an AI-led services platform that targets revenue impact for GTM and IP teams alike.

Why this matters for brands and the market

Counterfeits and impersonations undercut both revenue and brand trust. As commerce moves deeper into marketplaces, social channels and conversational interfaces, brands need platforms that find infringements, enforce rights, and quantify financial recovery. MarqVision’s funding round signals investor appetite for companies that turn IP protection into measurable business outcomes.

For enterprises and IP teams, the takeaway is clear: protecting a digital footprint is now a cross-functional, revenue-impact operation. Organizations planning regional expansion or seeking to prove ROI from brand-protection spend should consider how AI-led detection, automation and managed execution work together to recover lost sales and protect pricing and distribution strategies.

QuarkyByte’s approach would be to map a brand’s digital exposure, simulate takedown and recovery outcomes, and build an operational plan that pairs vision models with generative-AI for workflows and escalations—so legal, product and GTM teams can show direct impact on revenue.

MarqVision’s rise highlights a bigger shift: AI is turning specialist services into scalable platforms. For brands, investors and policymakers watching IP at scale, the question is no longer whether technology can help, but who will stitch detection, enforcement and monetization into a reliable, global service.