All News

Jony Ive and OpenAI's New AI Device Gains Laurene Powell Jobs' Support

Jony Ive, former Apple design chief, is collaborating with OpenAI on a new AI device that addresses technology's unintended harms. Laurene Powell Jobs, investor in Ive's startups and widow of Steve Jobs, praises the design process and stands to benefit from the device's success. Both emphasize innovation balanced with responsibility to create technology that serves humanity better.

Published June 2, 2025 at 08:07 AM EDT in Artificial Intelligence (AI)

Jony Ive, the visionary former Apple design chief, is once again at the forefront of innovation, this time partnering with OpenAI to develop a mysterious new AI device. This project has garnered notable support from Laurene Powell Jobs, a prominent investor in Ive’s startups and the widow of Steve Jobs. Their collaboration signals a renewed commitment to creating technology that not only pushes boundaries but also addresses the unintended negative impacts of past innovations.

Ive has openly reflected on the complex legacy of the iPhone, acknowledging that while it revolutionized communication, it also contributed to issues like screen addiction and social media overuse. Motivated by a sense of responsibility, he aims to create technology that serves humanity better, working closely with OpenAI CEO Sam Altman to ensure this new device embodies that vision.

Laurene Powell Jobs shares Ive’s concerns about technology’s darker uses, emphasizing that harmful outcomes often arise unintentionally. Her investment in Ive’s design firm LoveFrom and hardware startup io underscores her belief in his approach. Notably, OpenAI’s acquisition of io for nearly $6.5 billion highlights the high stakes and potential impact of this AI device.

While details about the device remain under wraps, Powell Jobs describes the design process as "a wondrous thing to behold," witnessing ideas evolve from initial concepts to refined prototypes. This glimpse into the creative journey reflects a deep optimism that this AI innovation could rival the transformative impact of the iPhone.

Balancing Innovation with Responsibility

The collaboration between Ive and OpenAI highlights a critical shift in technology development: embracing innovation while owning the consequences. Ive’s candid acknowledgment of the unintended harms caused by previous technologies sets a precedent for responsible design in AI. This approach encourages developers and companies to anticipate and mitigate negative impacts from the outset.

Powell Jobs’ involvement also illustrates the growing role of ethical investment in tech innovation. By supporting ventures that prioritize thoughtful design and societal benefit, investors can influence the trajectory of emerging technologies toward more positive outcomes.

What This Means for the Future of AI Devices

The secretive AI device being developed by Ive and OpenAI could redefine how humans interact with technology. If successful, it may address current challenges such as digital addiction and ethical concerns, setting new standards for AI integration in daily life.

This project also exemplifies the power of combining design excellence with cutting-edge AI research. It’s a reminder that the future of technology depends not only on what we create but how thoughtfully we create it.

Keep Reading

View All
The Future of Business is AI

AI Tools Built for Agencies That Move Fast.

QuarkyByte offers deep insights into AI innovation and ethical design, just like Jony Ive's collaboration with OpenAI. Explore how our analysis can guide your AI projects to balance creativity with responsibility. Discover strategies to harness AI's potential while mitigating unintended consequences.