Isuzu Launches Mass Production of All Electric D Max Pickup Truck

Isuzu has commenced mass production of its first all-electric pickup truck, the D-Max EV, at its Thailand facility. This midsize electric pickup truck is designed to match the performance of Isuzu's existing diesel models, featuring a dual-motor four-wheel-drive system delivering 140kW of power.

The D-Max EV offers a towing capacity of 7,716 pounds (3,500 kg), equal to that of the diesel variant, while its payload capacity is slightly reduced to approximately 2,226 pounds (1,010 kg) due to the weight of its 66.9 kWh battery pack. The vehicle's electric range reaches up to 163 miles (263 km) on a full charge based on the WLTP standard, extending to 224 miles when driven in city mode.

In terms of size, the D-Max EV closely mirrors its diesel counterpart and is comparable to the Ford Ranger, Europe's bestselling pickup truck. Measuring approximately 207 inches in length, it positions itself as a direct competitor in the midsize pickup segment.

Isuzu plans to launch the D-Max EV in left-hand drive European markets in the third quarter of 2025, with a right-hand drive version scheduled for the UK in February 2026. Pricing details have not been announced, though the diesel model currently retails around $41,600. The company has indicated intentions to expand availability to other markets based on demand but has not confirmed plans for the US.

Significance and Market Impact

The introduction of the D-Max EV marks a significant step for Isuzu as it enters the electric vehicle arena, particularly in the competitive midsize pickup segment. By offering comparable performance and towing capabilities to diesel trucks, Isuzu addresses key concerns of pickup buyers regarding power and utility while advancing sustainability goals.

The D-Max EV’s range and payload capacity make it suitable for both urban and commercial applications, supporting the growing demand for electric trucks in Europe. Its launch aligns with tightening emissions regulations and increasing consumer interest in zero-emission vehicles.

Isuzu’s strategy to roll out the D-Max EV first in Europe, with plans for the UK and other markets, reflects a targeted approach to regions with strong EV adoption incentives and infrastructure. This move could influence competitors and accelerate the shift toward electrification in the pickup truck market.

Conclusion

Isuzu’s D-Max EV represents a meaningful advancement in electric pickup trucks, combining robust performance with practical range and utility. Its upcoming availability in Europe and the UK positions Isuzu to compete effectively in a market increasingly focused on sustainable transportation solutions. The truck’s launch underscores the broader industry trend toward electrification and the evolving preferences of pickup truck consumers.