Instacart Launches Fizz Social App for Easy Party Drinks and Snacks Delivery

Instacart has launched a new app called Fizz, designed specifically for drinks and snack delivery targeted at social gatherings. The app is restricted to users aged 21 and over and aims to simplify the process of stocking up for parties or get-togethers by enabling hosts to create a shared cart that guests can contribute to.

One of Fizz’s key innovations is eliminating the traditional hassle of splitting bills after group purchases. Each guest pays individually for the items they add to the cart, removing the need for manual cost division or external payment apps like Venmo. This feature reflects changing social dynamics, especially among younger generations who prefer shared contributions and want to accommodate diverse preferences such as non-drinkers or dietary restrictions.

Fizz focuses exclusively on drinks and snacks, including alcoholic beverages, non-alcoholic options, chips, dips, healthy snacks, and party supplies. Unlike Instacart’s broader grocery and retail offerings, Fizz offers a streamlined, lightweight shopping experience with a flat $5 delivery fee and no membership requirements. Guests do not pay delivery fees, encouraging participation.

The app integrates with event planning platforms like Partiful, allowing hosts to embed Fizz party carts directly into event invites. This integration enhances convenience by letting all guests view and contribute to the cart seamlessly within the event page, further simplifying party logistics.

Fizz also incorporates a rewards program called Snack Bucks, which customers earn when purchasing drinks and can redeem for discounts on snacks, incentivizing repeat use and customer loyalty within this niche.

By launching Fizz, Instacart is diversifying its offerings and tapping into a younger demographic that values social, collaborative shopping experiences. This approach contrasts with previous alcohol delivery services like Drizly by emphasizing social interaction and including snacks and party supplies alongside drinks.

Fizz complies with local alcohol sale regulations and is available in multiple U.S. states, ensuring legal adherence while providing convenient service. The app’s design reflects evolving social behaviors around hosting and cost-sharing, making it a timely solution for modern gatherings.

Overall, Fizz represents a strategic innovation in social shopping apps by combining ease of use, social collaboration, and targeted product categories. It offers a fresh way to manage party planning logistics, payment fairness, and diverse guest preferences, positioning Instacart to engage new users and expand its market footprint.