All News

How Renting Your Router Can Cut Internet Costs and Boost Reliability

With internet costs rising, eliminating router rental fees can significantly reduce your monthly bill. Many ISPs offer free or low-cost router rentals that come with benefits like regular upgrades, technical support, and enhanced reliability. Whether you rent or buy, understanding your options helps optimize your internet experience and expenses.

Published May 26, 2025 at 08:10 AM EDT in Cloud Infrastructure

As internet service prices climb, cutting unnecessary fees becomes crucial for managing monthly expenses. A recent survey by CNET revealed that 63% of adults are paying an average of $195 more for internet than last year. One of the easiest fees to eliminate is the cost of renting a router from your internet service provider (ISP).

Buying your own router upfront is a smart investment that can pay for itself in about a year while improving network speed and reliability. CNET’s expert Joe Supan spent $185 on a modem and router combo, which enhanced his home network significantly. However, if you’re not ready to buy, renting a router for free from a reliable ISP is a cost-effective alternative that also offers benefits.

A study by Opensignal found that users renting routers from their ISPs often experience higher reliability and consistent performance compared to those using their own devices. This advantage largely comes from ISPs providing regular firmware updates, network diagnostics, and responsive customer support.

For example, AT&T offers free router rentals with their fiber plans, including gateway devices that are regularly updated. Customers can also opt for extended Wi-Fi coverage with additional extenders for a small monthly fee. Other ISPs like Google Fiber include mesh extenders at no extra cost, improving whole-home coverage without added fees.

Here are some top ISPs known for offering free or included Wi-Fi equipment rentals:

  • Astound: Includes Wi-Fi equipment with most plans, though fees vary by market.
  • AT&T Fiber: Free gateway routers with options for extended Wi-Fi coverage.
  • Google Fiber: Includes mesh extenders at no extra cost for superior coverage.
  • Cox Communications: Offers Panoramic Wi-Fi Gateway in select areas at no extra charge.
  • Verizon Fios: Provides Wi-Fi 6E routers with options for whole-home Wi-Fi extenders.

Renting your router comes with perks beyond cost savings:

  • Convenience: No need to research or purchase equipment; ISPs provide devices optimized for their service.
  • Free upgrades: ISPs often replace or update routers to maintain performance and security.
  • Technical support: ISPs provide 24/7 assistance and tools for managing your network.

However, renting also has considerations:

  • Responsibility: You must care for the equipment and return it on time to avoid fees.
  • Limited choice: ISP-provided routers may not meet specific needs like gaming or large home coverage.
  • Privacy: ISPs can track browsing data through rented routers more easily than with personal devices.

Ultimately, whether to rent or buy a router depends on your budget, technical comfort, and privacy preferences. Renting offers convenience and ongoing support, while buying provides control and potentially better performance tailored to your needs.

If you’re looking to lower your internet bill without sacrificing quality, start by checking if your ISP offers free or low-cost router rentals. And if you’re ready to invest, buying a high-quality router can enhance your network’s speed and reliability over time.

Keep Reading

View All
The Future of Business is AI

AI Tools Built for Agencies That Move Fast.

QuarkyByte helps you navigate ISP offerings and router options to optimize your internet setup. Explore our insights to identify providers with free equipment rentals and learn how to maximize network performance while minimizing costs. Let us guide your tech decisions with data-driven analysis and practical recommendations.