How AI Startups Can Build Products That Work and Sell
Early-stage AI founders face the challenge of turning abundant AI tools into viable products. Hao Sang from OpenAI’s Startups Go-to-Market team shares insights on building scalable AI engines, balancing cost and performance, and achieving product-market fit. His session at TechCrunch Sessions: AI offers practical guidance for founders aiming to move beyond hype and build impactful AI solutions.
In today’s AI ecosystem, founders are flooded with APIs, models, and hype. But the real challenge is transforming this firepower into products that not only function but also sell. Hao Sang from OpenAI’s Startups Go-to-Market team is uniquely positioned to guide founders through this journey.
At TechCrunch Sessions: AI on June 5 in Berkeley, Sang will share his expertise on building durable AI engines within startups. He focuses on early integrations, responsible scaling on frontier models, and the critical balance between cost and performance.
Sang’s background blends deep technical knowledge with go-to-market experience, having worked with fintech startups at Stripe and early roles at OpenPhone and Slack. This gives him a rare perspective on what separates fleeting hype from sustainable traction.
His session will cover patterns observed in top AI startups, including where they find leverage, how they weigh cost against performance, and common pitfalls when teams move too fast without a strong technical or distribution foundation.
Importantly, Sang will not only discuss how to use OpenAI’s platform but also how to critically evaluate where AI fits within a product stack. This insight is invaluable as startups evolve from simple AI wrappers to sophisticated, agent-powered systems.
This event is part of a broader lineup featuring leaders from Google Cloud, Anthropic, Cohere, and more, focusing on startup strategy, AI infrastructure, and next-generation tools reshaping product development and funding.
For founders serious about building with AI, this session offers a rare chance to learn from someone who has advised real builders and understands the fast-moving AI landscape. It’s an opportunity to gain practical, actionable insights to build AI products that truly work and sell.
Don’t miss out on ticket savings of over $300 and a 50% discount on a second ticket, perfect for bringing your co-founder or technical lead. Secure your spot at TechCrunch Sessions: AI and join the conversation shaping the future of AI startups.
Keep Reading
View AllExclusive Silicon Valley Event Features Top Tech Innovators
Join Ali Partovi, Russell Kaplan, and Baiju Bhatt in Menlo Park for a night of groundbreaking tech insights and networking.
OnePlus Unveils Personalized AI Features for Next-Gen Phones
OnePlus launches Plus Mind AI and Mind Space hub, enhancing phone personalization and content organization with future AI upgrades planned.
OnePlus AI Features Expand Beyond India with Plus Mind
OnePlus introduces Plus Mind AI tool globally, enhancing organization and AI-powered features on the OnePlus 13 series.
AI Tools Built for Agencies That Move Fast.
QuarkyByte offers deep insights and tailored strategies for AI startups navigating product development and market fit. Explore how our expert analysis can help you optimize AI integrations, scale responsibly, and differentiate your product in a crowded landscape. Engage with QuarkyByte to turn AI potential into measurable success.