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Google to Reveal Pixel 10 Series and New AI Features at Made by Google

Google's Made by Google event will stream Wednesday at 10 a.m. PT, where the company is widely expected to unveil the Pixel 10 family — including standard, Pro, Pro XL and a foldable Pro Fold — plus the Pixel Watch 4, refreshed earbuds and deeper Gemini-powered AI features. TechCrunch will live-report updates and embed the event stream.

Published August 18, 2025 at 01:15 PM EDT in Artificial Intelligence (AI)

Made by Google preview and what to watch

Google will broadcast its Made by Google event on its YouTube channel at 10 a.m. PT on Wednesday. The live stream is expected to introduce the next generation of Pixel hardware and expanded AI functionality tied to Google’s Gemini family of models. TechCrunch will provide live updates and embed the stream into its coverage.

  • Pixel 10 lineup: standard Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and a foldable Pixel 10 Pro Fold.
  • Wearables and audio: rumoured Pixel Watch 4 with longer battery and faster charging, plus refreshed Pixel Buds or a Pixel Buds 2a.
  • AI features: tighter integration of Gemini models across device experiences — expect on-device and cloud-assisted capabilities.

The headline is the Pixel 10 family. After ten generations, Google looks to expand form factors (including a foldable) while pushing AI from the cloud into everyday interactions. That means new photo, assistant and generative features could be deeply woven into the OS and apps, with the potential for both on-device latency wins and new data flows back to cloud models.

For developers and businesses this is a moment to ask practical questions: will APIs expose new Gemini-powered endpoints? How will on-device inference change performance and battery trade-offs? What privacy and compliance implications arise when richer context and multimodal AI move from servers onto phones and watches?

Consider the Pixel 10 launch like a new operating environment for mobile-first AI. Enterprises that rely on mobile apps, field workforces, or telehealth should measure how model-driven features change data capture, latency expectations and edge compute needs. Carriers and device partners will also be watching battery, charging and thermal improvements closely.

Real-world impacts to track after the announcement include compatibility of existing apps with new OS capabilities, the cost and complexity of integrating Gemini-based features, and potential shifts in user expectations around privacy and responsiveness. A hardware refresh plus AI marketing can change procurement and app roadmaps quickly.

Expect TechCrunch and other outlets to run hands-on reviews and benchmarks soon after the reveal. Early tests will show whether Google's claims around battery, charging speeds and AI responsiveness hold up in real-world conditions.

QuarkyByte's approach is to translate hardware and AI announcements into actionable intelligence: rapid technical assessments, integration impact analyses and deployment scenarios that highlight cost, performance and risk. Organizations planning to adopt or support Pixel 10 devices can use that insight to prioritize testing, security checks and developer readiness ahead of broader rollouts.

Tune in at 10 a.m. PT for the stream, and watch the first wave of hands-on reporting that will reveal how much of Google's AI promise actually arrives on-device versus in the cloud.

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