Google Simplify AI Feature Makes Complex Web Text Easy to Understand on iOS

Google has launched a new feature called Simplify in its iOS app that uses artificial intelligence to make complex or technical text on web pages easier to understand. This feature allows users to simplify dense information without navigating away from the page, improving comprehension and retention of challenging content.

Simplify is powered by a prompt refinement approach developed by Google Research and utilizes the Gemini AI model. This combination ensures that the simplified text remains accurate and preserves essential details, enabling users to grasp complex topics without losing the integrity of the original information.

For example, a complicated medical passage describing lung pathology is transformed into a clearer explanation that breaks down technical terms like emphysema and fibrosis into accessible language. This approach helps users learn and understand new information more effectively while browsing.

Users can activate Simplify by selecting any text on a web page within the Google app and tapping the Simplify icon that appears. The app then generates a simplified version of the selected text, allowing users to continue reading with enhanced understanding.

Google’s goal with Simplify is to help people better comprehend complex material they encounter online, making learning more accessible and engaging. By integrating this feature directly into its app, Google aims to retain users within its ecosystem rather than driving them to third-party AI tools like ChatGPT.

This innovation highlights the growing role of AI in enhancing user experience by simplifying information complexity. It also reflects a strategic move by Google to embed advanced AI capabilities within everyday tools, fostering seamless access to knowledge and supporting informed decision-making.