Google Launches AI Ultra Subscription for Premium AI Access

At Google I/O 2025, Google unveiled its new subscription plan, Google AI Ultra, designed to consolidate its most advanced AI products into a single premium offering. Priced at $249.99 per month and currently available only in the U.S., AI Ultra promises the highest level of access to Google’s AI-powered applications and services.

The subscription includes cutting-edge tools such as Veo 3, a video generator, and Flow, a new video editing app. Additionally, subscribers gain early access to Gemini 2.5 Pro Deep Think mode, an advanced AI capability that is yet to be launched. This positions AI Ultra as a premium choice for users eager to stay at the forefront of AI innovation.

Beyond these flagship tools, AI Ultra subscribers benefit from enhanced limits on Google’s NotebookLM platform and Whisk, an image remixing app. They also receive access to Google’s Gemini chatbot integrated within Chrome, agentic tools powered by Project Mariner technology, YouTube Premium, and a substantial 30TB of cloud storage spanning Google Drive, Photos, and Gmail.

One of the notable upcoming features is Agent Mode, which will soon be available on desktop. This mode enables AI agents to browse the web, conduct research, and integrate with Google applications to automate and manage specific tasks, enhancing productivity and workflow automation.

Google AI Ultra joins a competitive market of ultra-premium AI subscriptions, following offerings like OpenAI’s ChatGPT Pro and Anthropic’s Claude Max, both priced around $200 per month. Google aims to differentiate its plan by bundling a wider array of AI tools and services, appealing to professionals and enthusiasts seeking comprehensive AI capabilities.

In conjunction with AI Ultra’s launch, Google is also introducing Google AI Pro, a replacement for the previous Google One AI Premium plan. AI Pro offers access to Flow, NotebookLM, and the Gemini app with enhanced features and higher usage limits, along with real-time speech translation in Google Meet for English and Spanish, with more languages planned.

The introduction of Google AI Ultra reflects the growing demand for advanced AI tools that integrate seamlessly into creative, research, and productivity workflows. By offering a comprehensive suite of AI-powered apps and services under one subscription, Google is positioning itself as a leader in delivering accessible, high-performance AI solutions to professionals and enterprises.

For developers, businesses, and tech leaders, Google AI Ultra presents an opportunity to harness state-of-the-art AI capabilities for video creation, editing, research automation, and more, all backed by Google’s robust cloud infrastructure and AI research. This subscription could accelerate innovation cycles and enhance competitive advantage in AI-driven markets.