Google Brings AI Mode to Five New Languages

Google expands AI Mode to five new languages

Google announced that AI Mode — its AI-powered Search experience built on a customized version of Gemini 2.5 — is now available in Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. The move opens AI-led search interactions to users beyond the English-speaking experiments that ran for months.

Originally piloted for Google One AI Premium subscribers in March and rolled out in English to 180 new markets last month, AI Mode brings multimodal reasoning and conversational search features to a wider global audience. Hema Budaraju, VP of Product Management at Google Search, framed the expansion as enabling people to ask complex questions in their preferred languages and dive deeper into the web.

Beyond conversational answers, Google has been adding "agentic" capabilities that can complete tasks on users' behalf, such as making restaurant reservations. Those agent features are currently gated behind Google AI Ultra in the U.S., available via an experiment in Labs, with a $249.99 monthly Ultra tier for access.

The company is also nudging toward making AI-led results a default option soon, according to comments from Google DeepMind staff. That prospect — plus AI Overviews and answer-first results — has drawn criticism that AI Search could reduce clickthroughs to websites. Google has pushed back, denying that its AI features are killing traffic.

Why this matters

• Multilingual reach: Local-language AI results change discovery patterns across large user bases in India, Southeast Asia, Japan, Korea, and Brazil.
• SEO and traffic dynamics: Answer-first AI summaries can reduce clicks to traditional sites unless publishers adapt content and structured data.
• New developer opportunities: Agentic features open integration points for booking, appointments, and other transactional workflows.
• Regulatory and policy implications: Wider deployment increases the need for transparency, provenance, and local language safety checks.

What organizations should do now

1. Audit where search-driven traffic originates and map high-value queries that could be converted into AI answers.
2. Localize content and structured data for the newly supported languages to ensure accurate representation in AI responses.
3. Instrument experiments to measure click and conversion changes, and test agent integrations for bookings or purchases.
4. Work with legal and policy teams to prepare for provenance, attribution, and privacy expectations in non-English markets.

At a practical level, developers and product teams should look at how agentic flows can be monetized or used to reduce friction, while content teams should prioritize FAQ-style content and schema to remain visible in AI summaries. For government and regulators, the expansion signals an accelerating shift in how citizens find authoritative information in their native language.

QuarkyByte's approach is to combine rapid experiments, multilingual analytics, and pragmatic policy assessments. We help organizations detect traffic shifts, localize content signals for AI answers, and design agent workflows that preserve conversion. In short: measure, adapt, and partner with platforms to turn potential disruption into advantage.

As Google continues to roll AI Mode out and extend agentic capabilities, the winners will be teams that instrument carefully, localize thoughtfully, and iterate quickly. Expect more languages and deeper integrations next — and prepare now to keep your audience discoverable.