GetReal Secures Funding to Combat Deepfake Threats
GetReal, a startup specializing in deepfake detection, has secured $17.5 million in funding to expand its forensics platform. This innovative service aids governments and enterprises in identifying and mitigating deepfake threats, offering tools like threat exposure dashboards and media screening. With strategic backing from investors like Forgepoint Capital and Cisco Investments, GetReal is poised to address the growing demand for advanced cybersecurity solutions. The company plans to expand its scope to include text-based impersonations, further solidifying its leadership in cyber-forensics.
The rise of artificial intelligence has brought about a new wave of challenges, one of the most concerning being the proliferation of deepfakes. These hyper-realistic digital forgeries pose significant risks, from financial scams costing companies millions to potential threats to national security. Addressing this urgent issue, GetReal, a startup specializing in deepfake detection, has announced a substantial $17.5 million in funding. This funding round, led by Forgepoint Capital with participation from Ballistic Ventures, Evolution Equity, and K2 Access Fund, will fuel GetReal's research and development, hiring, and business expansion efforts.
GetReal's innovative approach involves a comprehensive forensics platform as a service, designed to assist governments and enterprises in identifying and mitigating deepfake threats. The platform offers a web interface, API, and integrations for seamless media analysis. Key features include a threat exposure dashboard, an 'Inspect' tool for protecting high-profile executives, a 'Protect' tool for media screening, and 'Respond', which involves in-depth analysis by GetReal's expert teams.
Co-founded by Hany Farid, a pioneer in deepfake detection, GetReal leverages decades of expertise in digital forensics. Farid's academic background and practical experience have been instrumental in developing techniques that remain effective even as technology evolves. The startup's mission is to scale these capabilities, transforming them into a cloud-based service accessible to a broad range of users.
The strategic backing from investors like Cisco Investments, Capital One Ventures, and In-Q-Tel underscores the critical need for robust deepfake detection solutions. These investors represent industries that are heavily regulated and increasingly aware of the risks posed by deepfake impersonations. Notable customers such as John Deere and Visa have already adopted GetReal's solutions, highlighting the growing demand for advanced cybersecurity measures.
While GetReal's current focus is on audio, video, and image-based deepfakes, the company plans to expand its scope to address text-based impersonations in the future. This expansion will further solidify GetReal's position as a leader in the cyber-forensics space, offering comprehensive protection against a wide range of digital threats.
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