Gamefam Launches Karate Kid Training Simulator on Roblox to Engage Gen Z and Alpha
Gamefam introduces Karate Kid Training Simulator on Roblox, allowing players to train with iconic characters from the upcoming Karate Kid: Legends film. Set in familiar movie locations, players learn karate moves, compete in challenges, and earn exclusive movie-themed rewards. This initiative exemplifies how brands engage Gen Z and Alpha audiences by creating immersive experiences on popular gaming platforms like Roblox.
Gamefam is launching the Karate Kid Training Simulator on Roblox, an immersive game experience tied to the upcoming film Karate Kid: Legends. Players can train alongside iconic characters like Daniel LaRusso and Mr. Han in recognizable settings such as the streets of New York, the rooftop dojo, and Victory Pizza.
The simulator enables players to learn and master karate moves, compete against others, and complete weekly quests inspired by the movie. Successful players earn unique movie-themed avatar rewards, including a bonsai tree head, bandana, Victory Pizza Box Backpack, and a Karate Kid: Legends Trophy Popcorn Bucket hat.
Ricardo Briceno, Gamefam’s chief business officer, emphasized the importance of engaging Gen Z and Alpha audiences by appearing in the digital worlds where they socialize and play. Roblox serves as a critical platform for building cultural relevance ahead of major theatrical releases like Karate Kid: Legends.
To amplify awareness, Gamefam is launching an influencer campaign featuring top Roblox creators and utilizing Roblox’s advertising solutions such as video ads, billboard ads, and a premium homepage takeover. The game will be available for free across consoles, PCs, mobile devices, and tablets starting May 2, 2025.
Karate Kid: Legends, releasing in theaters on May 30, 2025, tells a new story centered on kung fu prodigy Li Fong, who moves to New York City and trains under legendary masters to prepare for an ultimate karate competition. The film stars Jackie Chan, Ralph Macchio, and Ben Wang.
Gamefam, established in 2019 as the first professional Roblox developer, has grown into the largest metaverse media company targeting Gen Z and Alpha. With over 45 billion lifetime visits and 35 million average daily visits across its portfolio, Gamefam partners with top IPs like Paramount, Warner Music Group, Netflix, and Sony Pictures to deliver engaging metaverse experiences.
Gamefam’s portfolio includes popular titles such as Sonic Speed Simulator, Barbie DreamHouse Tycoon, and SpongeBob Simulator, showcasing their expertise in creating culturally relevant, interactive games that resonate with young audiences worldwide.
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