Figma Launches AI-Powered Tools for Website Creation Prototyping and Marketing Assets

Figma, a leading design platform, has announced a suite of AI-powered tools aimed at transforming how websites, web applications, and marketing assets are created and managed. These innovations include Figma Sites, an AI-driven website creation tool that allows designers to build, publish, and collaboratively edit responsive websites with animations, transitions, and scroll effects seamlessly integrated.

Figma Sites also introduces a built-in content management system (CMS) enabling users to generate and edit blog posts directly within the site design. Interactive elements such as stock tickers can be added through custom or AI-generated code, enhancing site functionality without requiring deep coding expertise.

Complementing this, Figma Make focuses on ideation and prototyping by allowing users to input prompts to create collaborative web application prototypes. These prototypes can be refined interactively, with developers able to modify underlying code directly, bridging the gap between design and development.

Figma’s new marketing tool, Figma Buzz, empowers marketers to generate brand-specific creative assets efficiently using templates and AI-generated images. It supports bulk asset creation leveraging data sources like spreadsheets, streamlining campaign production and customization.

Additionally, Figma Draw enhances vector editing capabilities within the platform, introducing features such as text on a path, pattern fills, brushes, multi-vector editing, noise and texture addition, and lasso selection. This reduces the need for designers to export assets to external tools, improving workflow efficiency.

With these offerings, Figma positions itself as a comprehensive platform that supports the entire digital product lifecycle—from high-fidelity prototyping and collaborative development to marketing asset creation and website publishing. This move places Figma in direct competition with creative suites like Adobe and Canva, as well as AI-powered website builders such as Wix, WordPress, and Hostinger.

Figma’s Chief Product Officer, Yuhki Yamashita, highlights the distinction between Figma Make and Figma Sites: the former is ideal for exploring and validating ideas through prototyping, while the latter offers marketing and design teams precise control over finalized site designs. This dual approach caters to different stages and stakeholders in the digital product development process.

The integration of AI across Figma’s tools reflects a broader industry trend where companies are leveraging artificial intelligence to simplify complex creative processes, reduce dependency on coding skills, and accelerate time-to-market. By embedding AI-generated content, code, and design elements, Figma enables teams to focus more on innovation and collaboration.

For businesses and developers, these advancements offer opportunities to streamline workflows, enhance cross-functional collaboration, and deliver richer digital experiences. Marketers benefit from automated asset generation and brand consistency, while designers and developers gain tools that bridge design and implementation seamlessly.

Figma’s new pricing plan, including a content seat starting at $8 per month, bundles access to Figma Buzz, Slides, FigJam, and Sites CMS, making these AI-powered tools accessible to a broader range of users and teams.